BuySafeTelemarketing Launches Interactive Website

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BuySafeTelemarketing Alliance creates interactive website to promote high quality and ethical practices in telemarketing services.

The newly-formed BuySafeTelemarketing Alliance has launched its interactive website: The site serves as the central location for B2B publishers, media companies, advertising agencies, corporate advertisers/marketers and others in the industry to find information on safe telemarketing practices and vendors committed to a strict quality standard in terms of campaign execution.

The BuySafeTelemarketing Alliance was born of a vision among key leaders in the telemarketing industry to set the bar for acceptable quality performance. BuySafeTelemarketing members are committed to delivering outstanding telemarketing services by upholding the rules and guidelines established by BPA and ABC auditing bodies monitoring the quality and integrity of telemarketing campaigns.

By committing to BPA rule adherence, quality monitoring, realistic list penetration promises and ethical business practices, the members of the Alliance stake their reputations by promising publicly to adhere to specific guidelines. Each member guarantees any executed telemarketing campaigns will pass telemarketing requirements of any BPA or ABC audit.

BuySafeTelemarketing Alliance members include ADS Global, Ark TeleServices, Aspen, Blue Valley Telemarketing, CMG, ETS EBSCO TeleServices, iPacesetters, Lester Inc., and Mark Facey & Company. By joining the Alliance, each member actively participates in practicing safe telemarketing and providing the industry with new information and proven practices for delivering profit-driven campaigns.

“The BuySafeTelemarketing Alliance is strictly about protecting the integrity and quality of telemarketing for publishers and marketers in this industry,” said Ronen Ben-Dror, Chairperson, BPA Telemarketing Committee and Director, Client Relationship Development at Blue Valley Telemarketing. “While we are competitors working together in this Alliance, our goal is the same – promoting the value of telemarketing and insisting on providing our customers with only best practices in a thriving industry.”

Membership guidelines for the BuySafeTelemarketing Alliance include serving as an active BPA member, working with BPA-audited publishers, producing letters of reference from satisfied BPA compliant publishers, and agreeing to all guidelines established by the BPA and ABC. Members must also be U.S.-based companies and disclose all offshore call center locations.

“At Lester, we focus on quality campaigns for publishers,” said Joan Marcus, Senior VP with Lester, Inc. “We joined our competitors to form the BuySafeTelemarketing Alliance because we believe in the principles espoused and the impact it will have on this dynamic industry.”

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