Sevenly is gaining crazy traction in the social good space. A partnership with Nike's "The Girl Effect" just made sense.
Los Angeles, CA (PRWEB) December 05, 2011
It’s day one of Sevenly’s latest campaign to improve the lives of girls around the world as the latest champions of “The Girl Effect.” The Girl Effect is a movement that was created by The Nike Foundation as a platform for girl champions to get involved in issues of girls’ rights and effect massive global change. It’s the belief that empowering adolescent girls is the key to significant social and economic change in developing countries, as girls are the greatest untapped resource in our world today.
“We work with a lot of different charities and we love the approach that The Nike Foundation has taken with The Girl Effect,” said Sevenly CEO Dale Partridge. “Nike has always been about empowering women, it has always been at the heart of what they do, and they found a powerful way to express that through The Girl Effect.”
The Girl Effect is built around the idea that when a girl has the right tools in place, a chance to use her voice and systems set up to work for her, she will transform the lives of everyone around her. The movement encourages people around the world to use their voices, talents and communities to help girls help themselves.
“The most powerful thing about the Girl Effect is that it’s not one big campaign that one person is driving; it’s hundreds of thousands of small movements that are springing up all over the world,” said Girl Effect Community Manager, Jaimie Popp. “Amazing individuals in the United States, Brazil, Kenya – the list goes on – are all unleashing the Girl Effect in extraordinary and inspiring ways. We are so excited to have Sevenly onboard, spreading awareness and raising money to change girls’ lives.”
Sevenly, which has now donated over $150,000 to world changing nonprofits, conducts a new campaign each week with a new apparel design that is sold for only that week. The company utilizes a strong social media presence to not only raise funds for each week’s charity but raise awareness for their causes as well. This week’s campaign for the Girl Effect will end on December 12.
“I think this is one of the best designs we’ve created,” said Sevenly Campaign Manager Brett Skinner. “It has some intricate graphical elements with a great mix of vintage typography.”
During last week’s “Sevenly Seven Days of Christmas” campaign the company brought back seven previous campaigns and cause t-shirts, each for only one day. The feedback from Sevenly fans and customers was outstanding and the company raised over $17,000 for seven different charities.
“Our supporters stepped up to the plate again last week,” said Partridge. “It was a challenge, to raise as much money as possible for seven different charities in seven days, and they had such an amazing response! I’m glad we had the opportunity to bring some of the favorite cause tees back for a second, limited edition run and I look forward to all the exciting features and events we have coming up for Sevenly followers.”
Sevenly is a "more than profit" company founded in June 2011 to raise capital and awareness for the world’s greatest causes. Their power comes from their belief that "People Matter".They believe that if they can get people to give, they can get them to care. Each week Sevenly partners with one qualified nonprofit to sell cause apparel specifically designed for that week’s campaign, with seven dollars from each shirt sale going to the charity. Run by CEO Dale Partridge, the company’s goal is to move a generation toward generosity and care for people. To learn more about Sevenly visit http://www.Sevenly.org.
The Nike Foundation (http://www.nikefoundation.org) focuses exclusively on adolescent girls as the most powerful force for change and poverty alleviation in the developing world. The Foundation’s investments are designed to get girls on the global agenda and drive resources to them. The work of the Nike Foundation is supported by Nike, Inc. and the NoVo Foundation, a collaboration that has significantly broadened the impact of the Girl Effect.