“In ten years of consumer electronics remarketing we have developed deep insight as to what selling strategies work and don’t work to achieve top dollar in secondary channels.” - FreeFlow CEO Alan Scroope.
San Jose, CA (PRWEB) December 06, 2011
FreeFlow, the world’s leading provider of alternative channel solutions for at-risk inventory in consumer electronics companies announced this week the release of their new eBook, “10 Ways to Increase Recovery on Consumer Returns” outlining key strategies for consumer electronics manufacturers to maximize financial recovery on the high volume of returns inventory expected following this year’s holiday shopping season. Industry experts project consumer electronics (CE) returns to be as high as 18% of sales, compounding the stiff competitive pressure already straining profitability for manufacturers. Fortunately, global secondary market demand for branded returns inventory remains strong, representing a valuable outlet channel for manufacturers to recoup costs and have a direct positive impact on the company’s bottom line.
“In ten years of consumer electronics remarketing we have developed deep insight as to what selling strategies work and don’t work to achieve top dollar in secondary channels,” commented FreeFlow CEO Alan Scroope. “Whether it’s returns inventory sold as-is or fully refurbished product sold with warranty there’s strong demand for top brands on the global secondary market. With the high volume of consumer returns projected for this year we wanted to reach out to CE manufacturers and retailers with our new eBook, sharing our insight and recommendations on how to improve recovery performance.”
Detailing such topics as brand protection and channel control, pricing strategy, demand generation and creating a global buying community, and using private online auctions to drive competition between buyers, FreeFlow’s new eBook “10 Ways to Increase Recovery on Consumer Returns” is a concise summary of key selling strategies for the secondary market. With nearly one in five consumer electronics products sold being returned, increasing numbers of CE manufacturers are realizing the financial benefit of having a clear secondary channel strategy. And since returns are accounted for with inventory reserves, higher recovery results in greater positive impact on the company’s bottom line.
FreeFlow has proven to be a top Sales and Supply Chain partner by addressing its clients’ needs to build secure alternative channels for at-risk inventory. Slow-moving, aging or end-of-life finished goods as well as consumer returns inventory sold as-is or refurbished is a multi-million dollar market for FreeFlow’s Global 1000 customers. The company’s branded and anonymous private marketplaces allow stock to be sold at auction, fixed price, or minimum price. Auction and 'member privilege' dynamics are deployed to improve bidding performance, resulting in higher financial recovery. With its private, detailed market analysis, integrated performance metrics and end-to-end business support services, FreeFlow provides low-cost, secure, high recovery alternative channel solutions for excess and at-risk inventory in all stages of the product lifecycle.
Founded in 2001, FreeFlow improves its customers' profitability by helping them identify excess and at-risk inventory and dispositioning the inventory through the alternative channel best suited for that inventory. FreeFlow’s customers include Apple, Creative Labs, Microsoft and SanDisk. FreeFlow’s leadership in the supply chain arena has been recognized with numerous industry awards, including Deloitte Best-Managed Companies recognition in 2010 and the Supply & Demand Chain Executive 100 and the Ruban d’Honneur European Business Award for Information and Communication Technology Effectiveness in 2009. Privately-held, FreeFlow has headquarters in Tralee, Ireland and US headquarters in San Jose, California. For more information, visit http://www.FreeFlow.com.
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