Avectra Invited to Join Information Technology Alliance (ITA)

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Avectra Executives to Address Conference on Social CRM, Social Business Avectra Solution Provider Channel Marked by Recent Growth with SingerLewak Systems, Equation Technologies

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For Avectra, ITA membership offers a valuable forum in which to meet and network with other leading industry firms.

In recognition of its commitment to providing superior technology solutions to small and mid-size businesses, web-based Social CRM provider Avectra has joined Information Technology Alliance (ITA), a highly regarded group of top VARs, CPA firms and technology product/service providers. ITA extended the invitation based on the high level of support and service that Avectra, which specializes in the association and not-for-profit markets, has provided businesses in its market and for its commitment to being a leader in the industry. The ITA Fall Collaborative Conference runs December 4-6, 2011, at the Hyatt Regency, Austin, Texas.

“The focus of ITA is to provide an independent forum for leading businesses to share information, assess the nature and direction of the profession and to accomplish their own business goals,” said Ron Eagle, president of ITA. “By participating in ITA, Avectra has demonstrated its commitment to the long-term success of their organization and their clients.”

Two notable VARs recently signed on as Avectra Solution Providers. Today the company announced that SingerLewak Systems, a leading accounting services and consulting firm in California, had joined the Avectra Solution Provider program. Last week Equation Technologies, one of Canada’s largest ERP value added resellers and one of Accounting Today’s Top 100 North American VARs, signed as an Avectra Solution Provider. Each will offer Avectra’s Social CRM suite in combination with Intacct cloud financial management and accounting software.

The ITA conference agenda features sessions hosted by two Avectra senior executives. Avectra CEO Richard Davis will share “Buying a Car is a lot Like Buying CRM” as part of an Ignite presentation on Monday, December 5, at 5:15 pm. Avectra VP Global Business Development Mark Yohai is slated to address the conference on Tuesday, December 6, at 11:30 am. Yohai will discuss “The Social Business Imperative.”

“For Avectra, ITA membership offers a valuable forum in which to meet and network with other leading industry firms,” commented Yohai. “As we continue to seek out ways to improve our infrastructure and operations, the ITA network will be instrumental in enabling Avectra and our clients to be more successful.”

The Information Technology Alliance (ITA) is a membership association of highly regarded mid-market technology professionals, consultants, and product/service providers. Its primary objective is to create and sustain a community where members share information and build relationships that improve the way they, and their clients, do business.

About ITA
The ITA is an independent, not for profit, professional association of leading firms and companies whose purpose is to share information and build relationships that improve the way its member firms, and their clients, do business. The membership roster consists of some of the most highly regarded mid-market technology professionals, consultants, and product/service providers in North America.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Customer Relationship Management system (CRM) - whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
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Matt McCarthy
PAN Communications
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