Palm Beach Gardens, Florida (PRWEB) December 07, 2011
Looking for proven, powerful and cost-effective ideas to get the most out of great content? ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083 http://www.quepublishing.com/store/product.aspx?isbn=0789741083 , by Fortune 500 and top publishing marketer, Wendy Montes de Oca, MBA, contains the formula for online success for virtually any business in any niche.
Content Is Cash has been on the Amazon ‘top 100’ best seller list for more than 10 weeks since it’s August publication date. The book hit #1 and #5 simultaneously in Internet Marketing (Kindle and paperback, respectively), #13 in Business and Culture, and #1,806 in Amazon’s entire universe of over 8,000,000 books on September 26, 2011. Content Is Cash was featured by Newsmax.com and Target Marketing Magazine as well as being on Website Magazine’s ‘Hot Reads for Web Marketer’s’ list and PracticalEcommerce.com’s ‘25 Top-Selling eCommerce Books in August 2011’.
Content Is Cash describes several high-performing, organic (free) strategies which are part of a comprehensive, systematic method known as the SONAR Content Distribution Model, to help increase website traffic, visibility, and more. SONAR marketing is similar to article (content) marketing, but more comprehensive and has an extended reach.
According to Montes de Oca, “The book centers around a synchronized strategy of using great, original content that is ‘UVA’ (useful, valuable, and actionable) which business owners and publishers have already created, then repurposing and distributing it to targeted, relevant locations on the Web, based on target audience and business objectives”.
She continues, “SONAR represents five organic online channels: S (Syndicate partners, content syndication networks, and user generate content sites), O (Online press releases), N (Network [social] communities, social bookmarking sites), A (Article directories) and R (Relevant posts to blogs, forums, and message boards).”
Content Is Cash has received praise from some of the most respected marketers, publishers, and entrepreneurs in the industry including Michael Masterson, Bob Bly, Martin Weiss, Ph.D., Marc Charles, MaryEllen Tribby, Brian Edmondson, Conrad Hall, Dr. Jonny Bowden, and more.
Says Montes de Oca, “The book has been embraced by consumers and colleagues alike. I think what resonates with people is this powerful, yet easy-to-implement strategy which leverages great content for virtually no cost. And in the current economic environment, business owners are looking for free and creative ways to create visibility and website traffic for their business.”
She concludes, “It really is all about the power of great content and that content is king. Creating solid, original content will first and foremost provide valued information to its readers and encourage bonding; but it can also help the publisher (business owner) with increased website exposure and visits. That increased traffic can then be harnessed for online product sales, advertising sales, and more.”
Content Is Cash is available at Amazon.com, QuePublishing.com, BarnesandNoble.com other book retailers and e-tailers world-wide.
For more information visit http://precisionmarketingmedia.com/book/wendy-book.html.
About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.