As Record Breaking iPhone Sales Continue, Snapfinger, the Nation’s Leader in Mobile Restaurant Ordering, Redefines the Mobile Restaurant Experience with New App

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First App to Integrate into Merchant POS Systems Eliminates Menu Discrepancies, Order Delays, Pricing Disparity and Daily Promotional Miscues


With this app, we are seeing the true potential of the mobile device as an empowering tool in the hands of the consumer and a customer experience asset for the restaurateur.

The sad passing of Steve Jobs, Apple’s iconic leader, has done little to slow iPhone 4s sales, selling a record four million plus devices in the first weekend. With an estimated 23 million users nationwide, combined with the largest tablet player, the iPad, the iOS platform has the highest share of connected devices and smartphones according to comScore, Inc.

Utilizing the latest Apple software, Snapfinger, a first mover in remote web and mobile ordering and pre-payment services, announces the first iPhone app that integrates directly into a merchant’s POS system, something that industry insiders would acknowledge as a Steve Jobs visionary idea. Snapfinger’s version 4.0 of its iPhone and iPad apps supports the newly implemented iSO5 code base.

Size Matters, But POS Integration Is A Game Changer

While restaurant choice does matter to the consumer – with the Snapfinger app customers can order from more than 12,000 restaurant locations based on name, location, cuisine and even their favorite meal – customer experience is what drives frequency which restaurants desperately seek to raise average unit volume.

“Without POS integration, most remote ordering solutions are problematic, failing to capture customer data, and are more often unable to provide consumers with accurate real time menu information,” explains Jim Garrett, CEO of Snapfinger. “The consumer who relies on online and mobile ordering is often technologically astute and convenience driven so they expect ordering accuracy and timeliness which simply doesn’t exist consistently in a non-POS integrated environment.”

The Snapfinger app is integrated into more than a dozen POS platforms that make up 90 percent of the market. With the integration, restaurant managers need only ensure their POS options are accurate during the restaurant opening process, taking into consideration daily specials and promotions, pricing changes and out of stock menu items.
Creating Back of the House Efficiencies

With the Snapfinger app serving as an extension of the restaurant's computer system, it eliminates the need for human interaction, taking a call, checking the fax, keying the entry, checking daily specials and menu options, all of which are susceptible to human error in the fast-paced environment of a restaurant.

Adds Garrett,”With this app, we are seeing the true potential of the mobile device as an empowering tool in the hands of the consumer and a customer experience asset for the restaurateur. As a native Snapfinger app, we are proud of what the solution will do for our clients.”

Snapfinger version 4.0, offers customers nationwide many new and enhanced features including:

  •     Search restaurants by name, location, cuisine and/or specific menu item and select pick up time and date
  •     View a restaurant database that includes all menu items, updated in real-time with price verification, for each restaurant
  •     New tabbed interface gives immediate access to searching, current order, previous orders, favorite restaurants and account information
  •     Enhanced design includes faster menu load and item configuration
  •     Intuitive new map features more than 500,000 restaurants so customers know exactly what is around them at home and abroad
  •     Save favorite restaurants and orders for one touch re-ordering
  •     Mobile pre-pay and save the receipt as an image file on the iPhone or iPad

For more information or to download Snapfinger 4.0, visit the iTunes app library, or click here.

About Snapfinger
Atlanta-based Snapfinger, Inc. is the nation’s largest online and mobile restaurant ordering destination, serving more than 32,000 restaurant locations in 3,200 cities. It provides exclusive online ordering access to 35 national restaurant brands including Subway, Outback, California Pizza Kitchen, Bob Evans, Boston Market and Firehouse Subs. Serving a growing community of independent restaurateurs, Snapfinger accounts for 70 percent of all restaurant ordering applications. The Snapfinger mobile application is available as a free download from iTunes App Store and Android Market. For more information, visit


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Christy Olliff
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