We are pleasantly surprised to find so many people ready to make a healthy diet a priority,” Smith said. “Midtown Partners shares our goal to grow with the rapid demand for healthy products with healthy pricing to all families in America.
New York, NY & Salt Lake City, UT (PRWEB) December 07, 2011
The Green PolkaDot Box™ founder Rod A. Smith is pleased to announce the engagement of Midtown Partners, a recognized investment banking firm in Manhattan, to help accommodate the membership expansion of Green PolkaDot Box.
The Green PolkaDot Box online buying club was created by Rod A. Smith and his family as a result of their efforts to eat better after being faced with a diet related health issue. Their goal to find affordable, organic, and non-Genetically Modified Organism products led to the formation of The Green PolkaDot Box (GPDB). Popularly called “The Box,” their mission is to provide affordable organic and clean products directly to the homes of their rapidly growing pre-launch membership of over 12,000 people.
With great interest comes the operational challenge of meeting increased demand for products. Smith, an experienced businessman, selected Midtown Partners to expand GPDB’s capability to meet the growing demand for membership orders.
“We are pleasantly surprised to find so many people ready to make a healthy diet a priority,” Smith said. “Midtown Partners shares our goal to grow with the rapid demand for healthy products with healthy pricing to all families in America.”
Smith says such strong interest in healthy foods makes sense according to a study by the Organic Trade Association (OTA) which states that 78 percent of U.S. families – more than ever before –are starting to include some organic foods in their diets. The finding is one of many contained in OTA’s November 2011 release of the U.S. Families’ Organic Attitudes and Beliefs Study.
John Clarke, CEO & Managing Director of Investment Banking for Midtown Partners, says when he heard about The Green PolkaDot Box he was pleased to find out that global organic sales had reached $54.9 billion in 2009, up from, $50.9 billion in 2008 and that U.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $26.7 billion in 2010, a compound annual growth rate (CAGR) of 18%. (Source: Organic Trade Association’s 2011 Organic Industry Survey).
“Midtown Partners is passionate about helping companies grow that are both good for business and good for people,” Clarke said. “The organic food industry is growing fast even during this recessionary time. If we can help the average person eat better by helping with the expansion of Green Polka Dot Box we consider it a fruitful investment opportunity.”
Bill Relyea and Victor Greene of Midtown Partners, say that after visiting with Rod A. Smith and the GPDB team at their headquarters and warehouse in Utah, they were impressed with the detailed focus the company places on providing its members with healthy food and product options as well as diet related education.
“The Green PolkaDot Box not only helps people eat better on an average budget, they teach them why,” Bill Relyea, Director, Investment Banking Research. “We think aiding the expansion of their product offering is like a public service mission to aid the health quest of families across the nation.”
GPDB founder Rod A. Smith says “Clean foods” defined as “certified organic foods of all varieties that are 3rd party-verified to be free of Genetically Modified Organisms” are being added to the GPDB warehouse every day, and with the help of expansion funds, they will soon be offering frozen goods and fresh organic produce from the companies Harvest to Home program.
In their quest to educate consumers about clean food and to make organic food affordable, GPDB is cooperating with some of the nation’s leading consumer associations and Clean Food advocates, including: The Organic Consumers Association, the Hippocrates Health Institute, the Natural Solutions Foundation, Citizens for Health, the National Health and Wellness Club, Natural News, Mission Possible and others.
The Green PolkaDot Box™ is an online membership buying club that provides the lowest pricing on organic, natural and other healthy food products through partnerships that obtain the best pricing from manufacturers and growers and deliver directly to consumers in any Zip Code. A family business, founded by Rod A. Smith, the Green PolkaDot Box does not carry any products that contain harmful ingredients, including foods that are known to be genetically modified. The GPDB annual membership program includes both a “club” and “reward” memberships; the later offering a referral rewards program to help consumers earn their healthy food purchases. Both membership types feature a FREE delivery option. Learn how the GPDB referral rewards program helps consumers earn their healthy food purchases. http://www.greenpolkadotbox.com/rod.
Midtown Partners & Co., LLC is a leading investment bank focused on facilitating growth by providing creative and unique financial solutions to high growth companies within the lower middle market and emerging market sectors. Midtown Partners’ senior professionals have experience across a broad range of industries and sectors including healthcare, consumer/retail, technology, alternative energy, natural resources, aerospace and defense, and emerging markets. With over 200 years of collective experience, Midtown Partners’ senior professionals have raised in excess of $1 billion in both the public and private debt and equity markets. The Investment Banking Group at Midtown Partners & Co., LLC was founded on the premise that client relationships and industry focus are keys to the success of emerging growth companies. For more information please visit http://www.midtownpartners.com.