Lijit’s New Advertiser Insights Help Publishers Better Monetize their Website

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Data Provides Publishers with the Top Brand Advertisers that Align to their Reader Audience

Lijit Networks, Inc., a wholly-owned subsidiary of Federated Media Publishing, today announced new Advertiser Insights data available in Lijit’s audience analytics dashboard. The data provides publishers with a list of the top brands that align to their site’s reader audience, and can be used to support direct sales efforts as well as to develop editorial content that better attracts top brand advertisers.

All Lijit publishers – including those using Lijit’s advertising services, audience analytics and reader engagement tools – have access to Advertiser Insights data for their audience based on sites visited across the Lijit Network. Lijit currently delivers nearly 10 billion ad impressions per month across its network, which includes over 125,000 sites and almost 300 million global uniques. Publishers using Lijit’s advertising services receive additional Advertiser Insights data that is specific to their reader audience.

“Using our new Advertiser Insights data, publishers are empowered to better negotiate ad buys and better attract brand advertisers from both a site monetization and content development perspective,” said Todd Vernon, founder and CEO of Lijit Networks. “With Lijit now part of Federated Media Publishing, we will constantly be exploring new ways to help publishers across the independent web better monetize their site(s) from both a direct sold and unsold perspective.”

Brand advertisers will increase digital spend in the coming weeks to account for what has already been a 15 percent growth in U.S. holiday e-commerce spend for 2011, according to comScore. Lijit publishers using Advertiser Insights analytics can leverage their audience data as well as category data to better monetize seasonal CPM lifts resulting from this increased spend. Over the past month, the following brand categories have displayed the greatest increase in CPMs:

  • Leisure and Entertainment: 238.09% increase in CPMs
  • Health & Beauty: 111.19% increase in CPMs
  • Technology: 86.92% increase in CPMs
  • Media & Publishing: 67.80% increase in CPMs
  • Healthcare: 56.68% increase in CPMs
  • Fashion & Lifestyle: 34.80% increase in CPMs

About Lijit’s Audience Analytics
Lijit’s easy-to-understand audience analytics help publishers better monetize their website, develop better content, and build deeper relationships with their audience. Audience analytics are displayed in a real-time dashboard that displays meaningful and actionable statistics tailored to the type of Lijit services installed. Analytics include advertising performance, audience demographics, and audience understanding – including pageviews, uniques, geography, search intent, top posts, and other relevant data. To download Lijit’s audience analytics, please sign-up for a free account at and click “Get Audience Analytics.”

About Lijit Networks, Inc.
Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience. Learn more at


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Sonya Caprio