Snoring Isn’t Sexy, LLC Leverages Social Media to Help the Public Learn About Dentistry’s Role in the Recognition and Management of Sleep-Breathing Disorders

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Snoring Isn't Sexy, a global marketing company for dentists who provide oral appliance therapy for snoring and sleep apnea, announces its expansion into social media. By reaching out to the public on Facebook and Twitter, Snoring Isn't Sexy can lead the conversation on dental sleep medicine.

Snoring Isn’t Sexy has become an active participant in the online conversation about sleep-breathing disorders and dental sleep medicine.

20 to 40 million people in the United States suffer from obstructive sleep apnea and the medical problems associated with it (heart disease, high blood pressure, depression, stroke, diabetes, ED) as well as daytime sleepiness which can lead to vehicular and job related accidents. Even more snore - a precursor of sleep apnea.

Yet 85 - 90% of those with sleep apnea are undiagnosed and untreated. The public remains largely unaware of the seriousness of the problem that even simple snoring can cause and even more are unaware that specially educated dentists can help.

Snoring Isn’t Sexy has initiated a social media strategy with a Page on Facebook at http://www.facebook.com/snoringisntsexy and a Twitter feed at http://twitter.com/snoringisntsexy.

In recent years, social media has become the primary way the public interacts on the web. Facebook alone now boasts over 600,000,000 users half of whom revisit the site on a daily basis. Twitter has become the de facto method of spreading news world-wide. "It has become apparent" said Dr. Laurence Barsh, President of Snoring Isn't Sexy "that the most effective way of communicating with the public is through social media which is the reason Snoring Isn’t Sexy has become an active participant in the online conversation about sleep-breathing disorders and dental sleep medicine."

Snoring Isn't Sexy, LLC was founded in 2008 by Laurence I. Barsh, DMD, a dentist who has been involved with sleep medicine since 1992 and who now devotes full time to educating the public about dentistry's role and responsibility in the recognition and management of snoring and sleep apnea. Dr. Barsh and the dentists associated with Snoring Isn't Sexy, LLC feel strongly that management of sleep-breathing disorders is a shared responsibility of both the medical and dental professions.

Snoring Isn’t Sexy invites the public to visit its web site online or with a smartphone at http://www.snoringisntsexy.com for a directory of all participating dentists.

Snoring Isn’t Sexy encourages the public to join in the conversation at and “Like” its Facebook Page which is open to the public and to “Follow” its Twitter feed.

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Laurence Barsh, DMD
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