PR News Announces West Coast Digital PR Summit February 16 in San Francisco

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New York, NY December 5, 2011, PR News has announced the speakers and program for the fifth Digital PR Next Practices Summit, which brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including, LinkedIn, Pitney Bowes, Ogilvy Public Relations, Baylor Health, U.S. Coast Guard Public Affairs, Edelman, Weber Shandwick, World Food Program, PepsiCo, Boeing, Orange County Transportation Authority, GolinHarris, Square Trade Inc and Southwest, will share their success stories and online innovations.

The Digital PR Next Practices Summit will be held February 16 at the Westin in San Francisco. Attendees will learn how to develop a winning Facebook content strategy, optimize online messaging to stay at the top of Google's search results, build an interactive community of brand ambassadors on Twitter and LinkedIn, manage a crisis online and maintain a competitive edge when it comes to emerging platforms like Google+.

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Presented by the industry's most trusted sources on PR and marketing - PR News -- the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities, what to expect in 2012 and more.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization's reputation, mindshare and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Register now at The early-bird rate ends January 20, 2012.

The PR News SEO Workshop will be held the day before the Summit, on February 15 at the Westin San Francisco.

The PR News Digital PR Next Practices Summit is an information-packed event that is sure to sell out weeks in advance. To register visit For sponsorship and exhibit information, contact PR News Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.

PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, PR Webinars, PR Guidebooks, PR News Workshops, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, CSR Awards and more. Visit us at

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Amy Jefferies
PR News
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