Safelite Turns Enthusiastic Customers into Volunteer Marketing Force. Powered by Zuberance, Safelite Drives Thousands of Recommendations & Sales.

Share Article

Safelite AutoGlass®, the nation’s leading provider of vehicle glass repair and replacement services, is turning tens of thousands of its enthusiastic customers (AKA “Brand Advocates”) into a volunteer marketing force.

Safelite AutoGlass

“By energizing Safelite AutoGlass Advocates, we’re amplifying positive Word of Mouth, demonstrating our commitment to customer delight and driving sales in a very cost-effective way,” said Jennifer L. Kielmeyer, strategic marketing manager for Safelite.

In only a few months, Safelite has created a thriving army of over 50,000 Safelite Advocates. These Advocates are enthusiastically recommending Safelite via positive reviews and glowing testimonials, driving thousands of referral clicks and dramatically boosting Safelite’s Facebook fan base.

Authentic Advocates

Importantly, Safelite is not paying or providing financial incentives to its Advocates in exchange for their recommendations. Instead, Safelite is making it easy for its enthusiastic customers to recommend the Safelite brand and its services, using an online advocacy system provided by social media marketing company Zuberance.

“By energizing Safelite AutoGlass Advocates, we’re amplifying positive Word of Mouth, demonstrating our commitment to customer delight and driving sales in a very cost-effective way,” said Jennifer L. Kielmeyer, strategic marketing manager for Safelite.

“Safelite has always known they have highly-satisfied customers who recommend the company. However, Safelite wasn’t leveraging these customers to increase positive awareness and drive sales. Now, powered by Zuberance, Safelite is transforming its Advocates into a sustainable marketing force,” said Rob Fuggetta, Founder and CEO of Zuberance.

About Safelite

Safelite AutoGlass®, founded in 1947, is the nation’s leading provider of vehicle glass repair and replacement services, providing mobile service to more than 95 percent of the U.S. population in all 50 states. The Columbus, Ohio-based company employs nearly 10,000 people across the United States and served 4 million customers in 2010.

About Zuberance

Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cara Fuggetta
Visit website