Avectra Executives to Lead Discussions at ASAE Technology Conference

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Event to aid association professionals with technology planning and execution.

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WHAT:    Executives from Avectra, a leading web-based Social CRM provider in the association and not-for-profit market, today announced that three of its executives will participate in technology discussions at the upcoming ASAE Technology Conference being held Dec. 6-8, 2011, at the Walter E. Washington Convention Center in Washington, DC.

WHO:     Ben Martin, product and community manager for Avectra, Larissa Fair, senior marketing manager for Avectra, and Aaron Biddar, a social technology consultant for Avectra, will participate in discussions focusing on social media and mobile solutions.

WHEN:    On Wednesday, December 7, at 3:15 p.m., Ben Martin and Aaron Biddar will present “A User-Centric Approach to Social Monitoring: Evolving from Keywords to Key Influencers” that will focus on tools to help associations create user-centric social monitoring initiatives to increase memberships, sell products and improve member relations.
    On Thursday, December 8, at 8:30 a.m., Ben Martin and Larissa Fair will lead a discussion titled, “The Rise of Social Commerce”. This discussion will focus on social commerce as a must for every organization’s non-dues revenue strategy. The discussion, highlighting what social commerce is and how organizations can leverage it, will provide practical resource takeaways.
    On Thursday, December 8, at 2 p.m., Ben Martin and Brian Cheung, a manager with the Society of Consumer Affairs Professionals International, will co-chair a micro-session entitled “Mobile Warriors”. This session will discuss the best mobile apps, tools, best practices and mobile accessories to help association executives on the go.

WHERE:    The event will take place at the Walter E. Washington Center, Washington, DC. To learn more about the event click here.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Customer Relationship Management system (CRM) - whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.


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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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