Sierra Trading Post Breaks its Record for Highest Daily Customer Savings

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Shoppers save $3.2 million on cyber monday at Sierra Trading Post.

We had high hopes for Black Friday and Cyber Monday, and customers weren’t disappointed. For every $1,000 spent online on Cyber Monday, $1.68 of that was spent at SierraTradingPost.com," says Gary Imig, president of Sierra Trading Post.

Thousands of shoppers helped Sierra Trading Post – a brick-and-click e-tailer – reach the highest customer savings in one day. On Cyber Monday, Sierra Trading Post saved customers about $3.2 million. That pushed total customer savings for November to nearly $40 million, the best month in 2011 for STP and its customers.

“November was an outstanding month to save at Sierra Trading Post,” says Gary Imig, president of the Wyoming-based company. “We had high hopes for Black Friday and Cyber Monday, and customers weren’t disappointed. For every $1,000 spent online on Cyber Monday, $1.68 of that was spent at SierraTradingPost.com.”

With a strong November under its belt, Sierra Trading Post has now saved its customers more than $316 million YTD.

“We are confident customer savings will exceed $350 million by the end of 2011,” says Imig. “With household budgets as tight as ever, Sierra Trading Post is helping shoppers stretch their holiday dollar throughout the season.”

Sierra Trading Post will round out December with its “12 Days of Christmas” sale, a perennial favorite in which a new deal is revealed to SierraTradingPost.com shoppers each day beginning Wednesday, Dec. 7.

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post is celebrating its 25th anniversary, and has saved customers more than $3.25 billion on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

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Steph Merkle
PR@sierratradingpost.com
307.775.8364
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