Website Re-Launch Just In Time for Holiday Shoppers

Share Article Revamps Site to Enhance Customer Experience


“We aren’t just looking to be a brand for wine rack retail, we are looking to be the brand”

Pioneering the e-com business model, the has consistently refreshed its online appearance to keep ahead of its competitors. This newest website overhaul is just one of many this wine rack retailer has seen in its 16 years in business.

“Every so often I find it important to take a look at our consumer base and rebrand accordingly,” said owner Mike Kitson, “The World Wide Web and peoples perception of what they expect out of their online shopping experience is constantly evolving, and so are we.”

This latest website overhaul includes some new features as well as enhancing old ones. “The shopping experience has been completely transformed, from the second a customer lands on the site to the last click at check out,” said web designer, John Heady. “Mike and everyone at the WineRackStore was really dedicated to making sure every single detail of this new site was done right.”

The new site features a more interactive search tool for customers looking for very specific types of wine racks and a more user friendly experience at check out. Also available are additional resources like the ‘Best Of’ page featuring the latest and greatest in the wine world and a Media Kit to keep up to date with all the latest news about “We aren’t just looking to be a brand for wine rack retail, we are looking to be the brand,” said Director of Communications, Heather Hoskins.

The is currently undergoing a series of additional design updates to continue maintaining a site that is both user friendly and eye appealing. sells quality pre-made and custom built wine racks, cellars and wine accessories since 1995. is A+ rated from the Better Business Bureau. All products are locally crafted in Olympia, WA and are shipped free anywhere in the U.S.A.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Heather Hoskins
Visit website