Visual Revenue’s Platform Helps NewsOK Edit Their Homepage in Real-time

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Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, today announced the addition of NewsOK to its portfolio of online news publishers.

Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, is pleased to announce the addition of NewsOK (OPUBCO Communications Group) to its portfolio of online news publishers.

The real-time recommendation capabilities of Visual Revenue’s Decision Support Platform are helping NewsOK determine what content should be placed where on the Homepage (and Section Front pages) of and for how long. The platform takes a host of signals into consideration when providing content placement recommendations; from Editorial Instructions set by NewsOK, to how they value an item of content, how it’s performing given it’s current exposure, semantic analysis and a plethora of other signals.

"NewsOK is using Visual Revenue for recommendations for our lead stories on several pages throughout the site” said Alan Herzberger, Digital Managing Editor for NewsOK. “Our editors have found the tool to be a welcome complement to our news judgment, allowing for predictive analysis to be mixed in with the knowledge we already have about our audience's interests and trends. In short, Visual Revenue's recommendations serve as another set of analytical eyes on our deep content for every minute of the day."

“We’re extremely excited to partner with NewsOK” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Their progressive online approach coupled with our platform will help them increase front page performance and drive downstream content engagement – or put another way, provide their audience with the best possible reader experience each and every time they visit”

About Visual Revenue

Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. These include,, and

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For more details on Visual Revenue, Inc. visit the corporate website at or call +1 (212) 506-6700 or email hello(at)visualrevenue(dot)com.


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