GES® Helps Expo! Expo! Attendees Accelerate Their Success

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Interactive demonstrations showcasing technologies and creative services at GES’ booth #233.

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GES recognizes the critical role technology plays in accelerating the success of shows,” commented GES President Steve Moster. “We look forward to connecting with organizers and sharing ways GES can help them plan, manage and enhance their show.

Global Experience Specialists(GES), a leader in exhibition, event and retail marketing services, has created an array of opportunities to connect with Expo! Expo! attendees to illustrate how its expanded creative services and new technologies enhance the show planning and management process. GES’ booth #233 will provide interactive demonstrations on how show organizers can “Accelerate Their Success, Fueled by GES.”

“GES recognizes the critical role technology plays in accelerating the success of shows,” commented GES President Steve Moster. “We look forward to connecting with organizers and sharing ways GES can help them plan, manage and enhance their show.”

Demonstrations include:

  •     Expresso®, GES’ exhibit planning, ordering and management tool
  •     GES ConnectSM, a fully integrated, web-based collaboration tool that offers show organizers the ability to easily plan and manage their exhibition needs
  •     GES Interactive VenueSM, a tool that helps sell sponsorships online, monitor inventory and set pricing, access information and venue details specific to the show and upload and sell non-signage components
  •     ethnoMetrics®, video consulting services that evaluate the performance of face-to-face marketing events and provides quantifiable results

In addition, GES is the title sponsor of the exhibition’s education sessions. GES thought leaders will present at the following three sessions:

  •     What Does ‘Doing Business Differently’ Really Mean in the Global Marketplace

(Thursday, December 8, 9:30 – 10:45 a.m.)

  •     How to Conduct a Successful Site Visit

(Thursday, December 8, 11 a.m. – 12:15 p.m.)

  •     Trending & Spending Forecast

(Thursday, December 8, 11 a.m. – 12:15 p.m.)

IAEE and GES are collaborating once again to host their spectacular annual charity event, Humanity Rocks: A Celebration with A Cause. This annual charity event will be held Wednesday, December 7, from 9:30 p.m. to 12:30 a.m. at the Hard Rock Cafe’ on the Strip. Proceeds will benefit the Ryan Kendall Iverson Foundation and its support of the John F. Miller School for Special Education. The foundation was started by longtime GES employee Todd Iverson and his wife Bonnie following the passing of their son from a rare neurological disease.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. The GES National Servicenter℠ has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past three years, and Ad Age has twice named GES a “World’s Top 50 Agency Company.” For more information, visit ges.com or the GES blog at defyingconvention.ges.com.

Contact:
Detra Page
702.263.2755
dpage(at)ges(dot)com

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