Mobile Accessory Retailer Nuo Launches New Kindle Sleeve Timed with Holiday Tablet and eReader Buying Frenzy

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Protect your eReader with a sophisticated, affordable, lightweight case

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Capitalizing on the popularity of eReaders and tablets during this holiday season, Nuo Tech, LLC, announced today the company has launched a new sleeve for the Kindle Fire eReader. The ultra-thin molded sleeve is available in three color combinations to offer any consumer a stylish and affordable design choice to protect their mobile device.

“eReaders and tablets are this year’s holiday must-have items and we are excited to expand our mobile carrying-case product line with a quality product and great design at an attractive price point,” said Nuo Vice President and Founder Ty Rarick.
At a $24.99 retail price-point, Nuo expects the lightweight sleeve to expand the company’s holiday revenue given the popularity of the Kindle Fire device. On Black Friday, the Kindle Fire was the bestselling product across all of that day1.
Nuo’s molded sleeve weighs only 1.6 ounces or less than most traditional books, making it a perfect option for readers on-the-go. The sleeve provides an attractive option to protect mobile devices without weighing them down. It is also checkpoint-friendly, meaning that travelers can go through airport security without removing the device from the sleeve.

“At eBags we have seen a strong surge in sales in cases for all types of tablets and eReaders. In addition to iPad cases and bags, there has been a huge demand for cases for the Kindle Fire as well as for the other Kindle models, “ said Linda Ulmer, Merchandising Manager for, Nuo partner and the world's largest online retailer of bags and accessories. “While iPad and Kindle cases are the most popular, we are also seeing sales for cases for Nook and other tablets. Our best- selling cases are designed to enhance the functionality and portability of these devices.”

Product details and features:
The Nuo Molded Sleeve for Kindle Fire Tablet is made of molded, lightweight foam and features a three-dimensional Pyramid pattern on the front and back. The unique and innovative polyester/polyfoam materials meet all Oeko-Tex Standard 100 requirements for textiles. This means you can use this product knowing it is free of harmful substances.
It is available in turquoise blue/royal blue, pink/gray and red/black combinations.

  •     Made of Metric 66 protective foam material which is moldable, breathable, protective and lightweight
  •     Free of harmful substances, 100% PVC-Free, and is not neoprene
  •     Soft polyester material for scratch protection
  •     Fits Kindle Fire, current generation Kindle, Kindle Touch/3G, and Kindle Keyboard/3G. Also fits Nook Tablet, Touch Reader, Color Tablet, and other 6 to 7-inch screen size Tablets and eReaders
  •     Product Dim’s: 8.8”H x 5.6”W x 0.35”D
  •     Tablet Pocket Dim’s: 8.2”H x 5.1” W x 0.5”D
  •     Weight: 0.1 lbs

The Nuo Molded Sleeve for Kindle Fire-Pyramid can be purchased on, Amazon or Nuo’s online store at The sleeves can also be purchased through the new Nuo Social Store at:

About NUO
NUO designs industry leading carrying cases and accessories for laptops, tablets, travel, luggage and many other mobile technology products. We are committed to offering innovative and highly functional product solutions with a focus on fashion and style conscious consumers. Our bags range from classic messengers and protective sleeves to women’s totes and exclusive designer brands that stand out in crowd.

Drawing inspiration from fashion forward and tech savvy consumers as well as lifestyle and cultural trends, Nuo’s passion is creating trendsetting products that are durable, simple, smart, and sophisticated. From our Eco-Friendly Nuo Collection to the Dao Chloe Dao for Nuo Collection from Project Runway Winner Chloe Dao for fashionista’s on the go, we have the right bag for you. Show your colors, show your style with NUO Designer Laptop Bags and Mobile Accessories. Learn more and shop online at


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Ty Rarick
Nuo Tech LLC
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