It seems that SEO is considered an almost recession-proof tactic in the eyes of business marketers
(PRWEB UK) 27 December 2011
Like any SEO company, SEO Positive Limited is constantly looking at ways to improve its reach and influence in a notoriously competitive market sector. As the New Year draws closer, the research and business development team at the company has been evaluating the impact of the global recession on the growth and expansion of the business.
Surprisingly, after analysing trends and figures from the past four years of operation, the search specialists have found that the worldwide budget squeeze has had a relatively minimal influence on company performance.
Demand for SEO and PPC services has more than trebled in the last year alone, while the firm’s sister company Positive Web Design has been performing above all expectations since it was established earlier in 2011. However, it must be considered that SEO Positive’s aggressive marketing campaigns and rising reputation are factors that may have contributed to this number.
There is research to support this opinion. According to various internet polls, it seems that SEO is considered an almost recession-proof tactic in the eyes of business marketers. One report from TopRankBlog.com from two years ago indicates that more traditional promotional approaches such as video marketing and advertorials were lessening in popularity at the time, which may have contributed to the fact that such professionals now perceive optimisation tactics to be a more economical method of marketing.
Danny Hall, Business Development Manager at the SEO agency, believes there is one overriding reason for this on-going demand for optimisation services. “Businesses are looking at ways to slash their budgets, and have been for a couple of years now,” Danny explains, “but it’s only recently that marketers are starting to wake up to the fact that outsourcing promotional work is a much more cost-effective solution. You pay for the expertise and experience of a team that will get your campaign right first time, making your investment worthwhile and allowing you to concentrate on the day-to-day running of your business.”
The company will be monitoring its performance in the coming months and hopes to continue to hit all targets despite a gloomy outlook from financial forecasters.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.