Good Humor Utilizes Digital Movers’ Visual*POS Value Chain Business Intelligence Solution to Maximize Sales

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Rapid, timely visibility of data facilitates accurate decision making on sales, ordering, product movement and product availability.

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Utilizing Digital Movers Visual*POS reports enable us to quickly identify areas of opportunity to maximize sales for both Good Humor and our retail partners. The Visual*POS reports are delivered ready-to-use enabling us to be productive very quickly.

Digital Movers, a premier provider of hosted electronic commerce services, today announced that Good Humor, a leading manufacturer of specialty ice cream and frozen novelty products and a member of the Unilever family of brands, is utilizing its Visual*POS value chain business intelligence service to improve collaboration with its retail partners and optimize the flow of goods through the supply chain.

Visual*POS, a cloud-based business intelligence service, combines retail point-of-sale business data with demographic, item and store master data in a series of customized reports that facilitate analysis and collaboration between manufacturers/distributors and their retail partners. Delivered in easy-to-use Microsoft Excel, Visual*POS contains both pre-defined key performance and ad-hoc query capabilities to analyze weekly sales data as well as accumulated historical data.

“Good Humor is a company that puts a lot of time and effort into analyzing a variety of data, including point-of-sale results and demographic statistics, to insure that they are getting the right product in the right place at the right time for the right price,” explained Ken Konikowski, president, Digital Movers. “This dedication to servicing both the end-user consumer as well as their retail partners make Good Humor an excellent candidate for our Visual*POS business intelligence service.”

“Since 1920 Good Humor ice cream has been a highly recognizable brand. One of our tasks is to insure that our products are readily available for purchase at our retail partner’s locations,” stated Scott Hoff, Senior Key Account Manager, Unilever. “Utilizing Digital Movers Visual*POS reports enable us to quickly identify areas of opportunity to maximize sales for both Good Humor and our retail partners. The Visual*POS reports are delivered ready-to-use enabling us to be productive very quickly.”

Visit http://www.dmovers.com, contact us at sales(at)dmovers(dot)com or via phone at 888-896-7703 for a demonstration of Digital Movers’ Visual*POS hosted electronic commerce solution.

About Digital Movers:
Digital Movers is a premier provider of electronic commerce managed services offering companies value chain collaboration solutions that optimize the commerce lifecycle and help its customers reduce costs and increase revenue. For over twenty-five years, Digital Movers has provided cloud-based, Software-as-a-Service solutions that build and extend business networks via order, supply chain and logistics management and visibility. Specific offerings include value chain business intelligence, fax conversion, managed file transfer and web-based transaction management solutions. For additional information, please visit http://www.dmovers.com or call at 888-896-7703.

About Good Humor:
Good Humor is a member of the Unilever family of brands. For additional information, please visit http://www.goodhumor.com.

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