Easy2 Reports a 99% Increase in Mobile Traffic As Holiday Shopping Begins: Data Confirms Mobile Merchandising is Reaching Critical Mass

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It's time for consumer product manufacturers and retailers create a mobile strategy

Mobile shopping and product research grew 99% in November among the clients of Easy2 Technologies, the leading provider of interactive merchandising content and technology for manufacturers and retailers. This trend has been rapidly gaining momentum as mobile shopping activity has grown 320% since August. Similarly, tablet shopping grew 92% in November and over 290% since August. Mobile and tablet shopping now account for over 7% of total user experiences for Easy2, and this percentage continues to grow steadily every month. “We have been hearing from our clients and partners that mobile is their largest opportunity and most immediate strategic priority, and our analytics from the past 3 months supports this, as shoppers increasingly turn to the mobile shopping channel,” said George Koenig, VP of Sales and Business Development, Easy2.

“A retailer that embraces mobile merchandising can offer in-store shoppers interactive product demos and product selectors,” said Carl Persson, VP of Channel Management. “A shopper in the aisle that is searching for product information is begging the brand for help in buying the product. Using QR codes or MS Tags to launch demos and product selectors helps shoppers choose the right product for their needs. Since the retailer and manufacturer control the content linked to the QR code or MS Tag, this approach also discourages shoppers from using their mobile devices to purchase competing products or similar products from competing retailers. It’s a win for the manufacturer, a win for the retailer and a win for the shopper!”

“It is amazing to see how quickly mobile and tablet shopping are reaching critical mass,” said Ethan Cohen, CEO. “A year ago, I could understand why some retailers and manufacturers chose not to invest in mobile merchandising. However, the growth that we are seeing is so explosive that anyone who does not begin investing in mobile and tablet technologies today, will regret their decision a year from now.”

Easy2 notes the following mobile shopping and browsing trends:

  •     Mobile shopping and product research has hit critical mass; October to November growth was 99%
  •     The 4-day Thanksgiving holiday weekend saw an average of 98% increase in mobile shopping and browsing, including a 117% increase on Black Friday
  •     Cyber Monday mobile traffic increased a healthy 45% over average daily traffic. Easy2 believes the increase was lower than Black Friday due to Cyber Monday shoppers using their computers to shop and surf (Easy2 online traffic increased 80% over average daily traffic on Cyber Monday)
  •     95% of all mobile shoppers used either an iPhone or an Android device.

(This data was supplied by Easy2 and encompasses its network of retailers and manufacturers. Easy2’s SaaS platform gathers anonymous information on mobile shopper behavior based on their interaction with product demos and guided selling tools.)

About Easy2 Technologies: Easy2 (http://www.easy2.com) is a technology provider that connects manufacturers, retailers and shoppers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others.

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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