Pangea Media/ SnapApp Winner- “Best Direct Response Marketing Campaign”

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Pangea Media, provider of the SnapApp marketing platform, announced that its SnapApp campaign for Magic Beans was the winner of the “Best Direct Response Marketing Campaign” for the MITX 2011 Interactive Awards. SnapApp boasts a growing list of Boston area customers including Gemvara, RunKeeper, Dorado Tacos & Cemitas, Curaspan Health Group , Rue La La, Drync, Magic Beans

The success that Magic Beans and our other clients have achieved using SnapApp for their marketing has been phenomenal," Seth Lieberman, CEO Pangea Media/ SnapApp

Pangea Media, provider of the SnapApp marketing platform, announced that its SnapApp campaign for Magic Beans was the winner of the “Best Direct Response Marketing Campaign” for the MITX 2011 Interactive Awards. The MITX (Massachusetts Innovation & Technology Exchange) Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

The Magic Beans “31 Days of Giveaways” campaign was run using Pangea Media’s SnapApp marketing platform. Magic Beans received more than 100,000 entries during the month long campaign which was promoted on Facebook, Twitter, and on the Magic Beans website and blog. Magic Beans used the campaign to expand their mailing list, drive Likes and engagement on Facebook and Twitter, promote and sell products, and increase customer loyalty.

"Our 31 Days of Giveaways promotion was transformed by the innovations SnapApp afforded us. We were able to generate huge customer engagement while also spending markedly less time managing the promotion than in years past. It was a win-win all around," said Sheri Gurock, Founder, Magic Beans.

Seth Lieberman, CEO of Pangea Media, commented, “We are thrilled to have been selected as the ‘Best Direct Response Campaign’ over so many other impressive entries. The success that Magic Beans and our other clients have achieved using SnapApp for their marketing has been phenomenal. This award recognizes all of their efforts as much as the power of the SnapApp platform.

“I also want to point to point out that I love the local connection,“ Lieberman went on to say, “While the Internet makes it possible to sell globally, there is something special about working with a company that is literally down the street.” SnapApp claims a number of Boston area companies among its customer base including Gemvara, RunKeeper, Droado Tacos & Cemitas, Curaspan Health Group, Rue La La, Dryn, Magic Beans and others.

The SnapApp marketing platform empowers brands, publishers and agencies to foster conversations across the web, social and mobile, that build brand affinity, connect, educate, entertain and drive sales. With the SnapApp platform companies can easily create engaging sweepstakes, quizzes, surveys and contests and use these to drive measureable results including registrations, likes, follows,+1s, shares, subscriptions, time on site and ad revenue. SnapApp customers include Martha Stewart Omnimedia, Comcast Sportsnet, Harper Collins, NPR and ABC Family among others.

Begun in 1996, the MITX Awards has become the largest and most prestigious awards competition in the country for technology innovations, and celebrates the best creative and technological accomplishments emerging from New England.

“The MITX Interactive Awards are an opportunity to come together in celebration of the best and brightest digital marketing innovators in our community. This year’s winners represent the kind of powerful, creative work that is moving our industry forward,” said MITX president Debi Kleiman.

About Pangea Media & SnapApp
Pangea Media is the provider of SnapApp, a marketing platform that empowers brands, publishers and agencies to foster conversations across the web, social and mobile, that build brand affinity, connect, educate, entertain and drive sales. With the SnapApp platform companies can easily create engaging quizzes, surveys and contests and use these to drive measureable results including registrations, downloads, likes, follows,+1s, shares, subscriptions, time on site and ad revenue. Companies and brands using SnapApp include: Martha Stewart, PCWorld, Harper Collins, Coldwell Banker, Open Table, Comcast, NPR, Remington, and ABC Family, among others. Pangea Media is located in greater Boston and can be reached at 1-855-SNAP-APP or snapapp.com.

About Magic Beans
Magic Beans is a growing children's retail concept based in Boston. Owned by a local mom and dad, Magic Beans offers a handpicked selection of baby gear and toys for all ages, and outstanding customer service. They have stores in Brookline, Hingham, Wellesley, Cambridge, and a newly opened location in The Shops at Prudential in Boston. They also have an award-winning website, mbeans.com. They have been named Best of Boston by Boston Magazine four times.

About MITX & the Awards
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit mitx.org.

The 2011 MITX Awards Platinum Sponsor was PricewaterhouseCoopers. Gold Sponsors were: Boston.com, DLA Piper. Silver Sponsors included adbeast, Atom Group, Flashtalking, HireMinds, Onward Search, ShareThis, Velir.

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Julie Wingerter
Pangea Media
(617) 233-4982 @snap_app
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