Grand Rapids, Michigan (PRWEB) December 08, 2011
The Wall Street Journal recently reported that U.S. average income has dropped for three years in a row. In the current economic climate, the American consumer is holding onto as much cash as possible. Kiplinger recommends gifts that keep on giving. This Christmas, "Ideaing" authors suggest gifts that save resources and cash, and recommend their new book "The Complete Guide to Inexpensive Ideaing".
Mark McKitrick and Kim Sena, authors of “The Complete Guide to Inexpensive Ideaing”, agree. Their book offers those with new ideas a complete guide that takes them from the “aha” moment of product conception through the entire process of development of the new idea, and is targeted at inventors of any type of product. Included are invaluable proprietary templates for writing provisional patents, business plans, and product brochures. The easy-to-follow “Ideaing” guidebook will also, among many other benefits, help the inventor determine if their idea is worth pursuing before they pour money into it.
“People buy products for a variety of reasons”, states Dr. Sena. “But in today’s financial environment, they are really watching what they spend. Many buyers feel better about purchasing a product that pays for itself over a period of time. Products like the Squirrel Stopper Bird Feeder Post Assembly do exactly that. It solves a problem (squirrels and raccoons getting to the bird feeders) and saves money doing it. Consumers really see the value in that.”
The authors, who have enjoyed many successes (and learned many expensive and character-building lessons) along their respective paths, will save readers hundreds of hours and thousands of dollars with their experience and suggestions. The reader will learn about patent and market research, writing their patent, developing their product, writing a business plan, finding angel and venture capital, and much more. Just as importantly, they will learn when to consult specialists (patent attorneys, prototype experts, etc.). This book will show inventors what and what not to do themselves, and how to make their time spent with specialists more productive (and therefore less expensive).
The Squirrel Stopper is an example of the successful, money-saving products that can be developed using the principles taught in “The Complete Guide to Inexpensive Ideaing”, available at all fine bookstores. Templates are available electronically at http://www.ideaing.us. Media may request a review copy by contacting the publisher at: media(at)authorsolutions(dot)com or telephone at 888.280.7715.
Po Box 968
Suttons Bay, Michigan 49682 askus(at)ideaing(dot)us