Transaction Wireless Powers Finish Line Personalized E-Gift Cards for the Holidays

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Transaction Wireless provides technology for e-gift cards to be purchased via mobile storefront,, and Facebook for great holiday gifts for sports enthusiasts

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Finish Line customers conduct their lives using mobile technology, and now, through our association with Transaction Wireless, we are providing yet another option to meet their needs...

Transaction Wireless, the leading provider of digital gift card solutions, today announced that it has teamed with Finish Line, a premium retailer of athletic shoes, apparel and accessories, to power e-gift cards on the Finish Line website, Facebook page and mobile storefront.

Finish Line e-gift cards make a popular last minute holiday gift as they can be quickly and easily delivered through email or mobile phone. Further, they can be personalized with a photo and unique text and audio messages, making it a customized gift for any sports enthusiast. Additionally, e-gift cards have no expiration date or fees and can be redeemed online at or in-store at any Finish Line location nationwide.

“Finish Line customers conduct their lives using mobile technology, and now, through our association with Transaction Wireless, we are providing yet another option to meet their needs—in this case, purchasing and giving gift cards that can be used on our digital sites and in our stores,” said Finish Line Senior Vice President, E-Commerce Operations and Technology, Roger Underwood.

“We’re thrilled to be working with Finish Line to power its gift cards that reach out to an active, sports-enthusiast community,” said Senior Vice President of Business Development for Transaction Wireless, Tom Niedbalski. “This holiday season, it will be easy for families and friends to send Finish Line e-gift cards to that special athlete or sports fan in their life and we are pleased to be a part of meeting this customer need.”

About Finish Line
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, the company has two retail divisions -- Finish Line,which operates 647 Finish Line brand stores in malls across the U.S., and The Running Specialty Group, which operates 19 specialty running shops in seven states and the District of Columbia under The Running Company banner. Finish Line stores employ more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at and mobile shopping is available at Follow Finish Line on Twitter at and “like” Finish Line on Facebook at The Running Company stores carry a deep assortment of performance running shoes, apparel and accessories. Their trained experts advise everyone from beginners to advanced runners and provide free gait analysis to ensure the proper fit for each customer. The Running Company is tightly connected to its communities, hosting regular neighborhood group runs and sponsoring local races. More information on The Running Company can be found at

About Transaction Wireless
Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless offers the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as AMC Entertainment, American Eagle Outfitters, Applebee’s, Bass Pro Shops, California Pizza Kitchen, Cracker Barrel,, Finish Line, SpaFinder and more. For more information visit:

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