“Proving ad performance and monetizing ad results is crucial to global local search success and we are excited to expand our leading solution beyond North America,” said Bill Dinan, president, Telmetrics.
Toronto, Onatrio (PRWEB) December 07, 2011
With worldwide demand for advertising performance metrics increasing, Telmetrics, the leading provider of advertising call measurement solutions, today announced it is expanding globally. Telmetrics’ call measurement solutions can now help Local Search ad providers, including search engines, publishers and agencies, prove and monetize ad value across traditional, digital and mobile ad platforms in more than 10 European countries, including: Belgium, Denmark, Finland, France, Ireland, Netherlands, Spain, Sweden, Switzerland and the UK.
“There is global demand for call measurement as local search activity in Europe heats up and ad providers recognize the value of phone calls as a key performance metric. After a six-month beta and localized due diligence, we are now set up to support ad providers operating in Europe,” said Bill Dinan, president, Telmetrics. “Proving ad performance and monetizing ad results is crucial to global local search success and we are excited to expand our leading solution beyond North America.”
Telmetrics’ call measurement solutions track the lead generation quality of local search advertising and pay per call programs for the leading brands in local search. This includes both publishers and agencies that serve millions of SMBs and national franchise locations across North America. Using call tracking numbers to measure the ad-driven calls across all media channels offers valuable call data including the caller’s number, date, time, whether the call was answered, the number of rings, the length of the call and more. This insight reveals what type of caller activity and leads an ad program delivers and can be used to optimize the program for higher quality lead generation.
Ad providers using Telmetrics’ global solution will have access to local, national and toll free numbers and Telmetrics’ quality best practices, developed from more than 20 years of experience supporting enterprise-level programs.
“With today’s fragmented media market and consumers using a variety of search platforms, devices and ad methods to find local businesses, calls are a universal performance metric. Call measurement bridges the advertising performance gaps across all media channels,” added Dinan.
About Telmetrics, Inc.
For more than 20 years, Telmetrics has been the Call Measurement industry leader. Telmetrics’ call tracking solutions, which are available in North America and in more than 10 European countries, enable marketers to evaluate consumer phone response to ads by providing valuable ad feedback and consumer call intelligence. With greater visibility into advertising performance across all media channels—digital, mobile, print and more—media publishers, agencies and advertisers can optimize the media mix for higher quality lead generation, resulting in increased revenues and a more complete picture of ROI across converging media. For more information, visit Telmetrics.com.