Online Novelty Store Danna Bananas Reports Positive Gains on Cyber Monday

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Canadian Online Retailer Danna Bananas, reports a better than ever Cyber Monday, with sales at the virtual novelty gift store surging ahead of last year.

Danna Bananas (http://www.dannabananas.com), a leading Canadian and U.S. online novelty gift retailer, reports a substantial increase in sales over last year on November 28 - Cyber Monday. According to Danna Wilson, her online site that sells inexpensive seasonal gifts, novelty items, gag gifts and stocking stuffers is reaping the benefits of an ever-increasing number of online shoppers. “We don’t have a storefront ... all of our sales are online. I can tell you November and December are always a busy time of year leading up to the holidays, but this year we are really seeing both traffic and purchases come on very strongly. In 2011 vs. 2010, we have seen a 42% increase in website traffic and an 8% increase in sales so far,” says Wilson. “This year we have more items priced under $10 that are ideal for Christmas stocking stuffers or for fun Chanukah gifts. These novelty products and gag gifts have been selling very well, especially low cost novelties like scented pencils, bacon tooth paste and pickle bandages, to name a few. Customers have told me that shopping for stocking stuffers is often the hardest part of their holiday shopping and they are thrilled to find so many unusual gifts that are fun and low cost as well,” adds Wilson.

If the North American economy is ailing, you wouldn’t know it from web based sales data. Cyber Monday 2011 has shown a 22% increase in online sales in comparison to last year, with $1.25 billion in online spending, according to statistics from comScore. It seems shoppers are taking advantage of online bargains and, at the same time, they trust the security of online shopping sites like never before. Retailers save money in staff overhead and increase geographic reach by selling online. “Selling online has the added advantage of being able to show inventory buy down which spurs prospective web purchasers to make the deal while the particular product they seek is available,” says Mark Coles, a web marketing expert at First Page SEO (http://www.first-page-seo.com). “In the online electronics business and many other online retail operations, products routinely sell out and are replaced by different inventory. The shelf life of television models, by example, lasts only months before old models are updated to new. Buyers will move on a product and buy faster when they see the inventory is being depleted,” according to Stephen Roome, a communications marketing consultant and former sales associate with Virgin Mobile and Future Shop.

These days, buyers also typically have access to much more information online than is available at a storefront – even if they can find a store clerk that can answer their questions. Most important, the product gets delivered right to your door in just a few days, without parking headaches and crowded malls. Both online retailer order processing and courier services are streamlined and do a very good job at moving goods across borders to destinations anywhere in North America in just a day or two. It is often assumed that online marketing is confined mainly to higher end and bigger ticket items in the electronics and clothing retail industry. “At Danna Bananas, most of the items we sell are low cost novelty gifts, kitchen gadgets and children's toys, yet we provide exceptional service, shipping in-stock items within 24 to 48 hours. We understand how important it is as an cyber retailer to ensure that our customers can buy online worry-free, so we offer a 100% satisfaction guarantee, along with a secure site that is fun to browse,” says Wilson.

Many manufacturers will also sell directly to consumers via the web at favourable or even wholesale prices, as way to supplement their inventory turnover. Thanks to social marketing, when there is a good deal on the web, word spreads fast. Industry experts predict that online sales will continue to grow year over year despite post recession debt concerns. “It is unstoppable - once consumers shop online, they are more than 90% likely to repeat the experience and shop again using the internet. It builds exponentially and, as more and more retailers develop an online retail and social marking presence, consumers are finding that they can find anything under the sun available online with a keyword search and a few clicks of a mouse button,” adds Coles of First Page SEO.

About Danna Bananas:
“The wackiest little gift shop on the web,” Danna Bananas is the place to buy the most unusual, off-beat and funky novelty items and gag gifts online. Danna Bananas searches the world to bring to their online gift shop the wackiest novelty products, fun giftware, goofy toys, gag and joke items, entertaining games, and the most unusual kitsch to be found anywhere. For unique Christmas gifts, birthday gifts, and novelty gifts for any occasion, shop from home with confidence using Danna Bananas’ secure online ordering system. Danna Bananas’ offers excellent customer service, speedy delivery, and a100% customer satisfaction guarantee. With Danna Bananas, finding the perfect gift has never been so easy and so much fun. Visit their website http://www.DannaBananas.com and join in the fun.

Contact Information:
Danna Wilson
Danna Bananas
14B-1822 Whites Road Suite # 320
Pickering, Ontario    L1V 0B1
1-866-580-9860
danna(at)dannabananas(dot)com
http://www.dannabananas.com

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