Harrisburg Business Community Puts Heart, Soul, and Tweets Into The Salvation Army Harrisburg Capital Region’s First-Ever “Battle of the Bells”

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The financial crisis constricting Harrisburg, Pennsylvania, has made international news. What is not embroiled in the capital city’s fiscal and leadership tug-of-war is the determination and heart of Harrisburg’s business community. The Salvation Army Harrisburg Capital Region has added the spirit of competition to its 2011 holiday season campaign with the first annual Battle of the Bells, taking place now through December 24, 2011.

Richard E. Jordan II, president & CEO of Smith Land and Improvement Corporation and West Shore Plaza owner; 20-year Red Kettle veteran Estelle Selvey; and Richard E. Jordan III, vice president of Smith Land & Improvement Corporation.

Who will ring the bell loudest and longest? Capitalizing on a company’s competitive spirit and supercharging it on social media is a win-win for The Salvation Army Harrisburg.

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Known worldwide for its iconic Red Kettles, The Salvation Army Harrisburg Capital Region has added the spirit of competition to its 2011 holiday season campaign.The first annual Battle of the Bells, taking place now through December 24, 2011, is the Corp’s creative twist on raising awareness, introducing new opportunities for corporations and individuals to give, and inviting participants to make some media.

“The Salvation Army Harrisburg’s Battle of the Bells competition is a welcome challenge to raise local funds and reinvest them in our community. We kicked off the iconic Red Kettle Campaign and Battle at Karns Foods at the landmark West Shore Plaza, in Lemoyne. Our employees look forward to ringing the bell each year and we have 16 shifts reserved,” said Richard E. Jordan II, president & CEO of Smith Land and Improvement Corporation and West Shore Plaza owner. “Who will ring the bell loudest and longest? Capitalizing on a company’s competitive spirit and supercharging it on social media is a win-win for The Salvation Army Harrisburg.”

The financial crisis constricting Harrisburg, Pennsylvania, has made international news. What is not embroiled in the capital city’s fiscal and leadership tug-of-war is the determination and heart of Harrisburg’s business community.

More than 30 local business and community representatives are participating in TSA Harrisburg’s Red Kettle Campaign. Special guest, 99-year-old Estelle Selvey, launched the campaign as the first bell ringer of the year. A 20-year Red Kettle veteran, Mrs. Selvey has a loyal following.

Companies are encouraged to share their Red Kettle experiences with YouTube videos, Twitter updates, and Facebook photos and posts.“For sustained giving, reaching Millennials as well as CEOs is imperative, and social media is one of the quickest, most direct channels to achieve that,” said Major John Griner, Corps Officer, The Salvation Army Harrisburg Capital City Region.

The Salvation Army Harrisburg Capital City Region (TSA Harrisburg) has been helping residents of Harrisburg and its surrounding communities for over 100 years. Rallying for those in need, Harrisburg-area businesses and organizations are staffing 25 Red Kettles positioned at high-traffic locations to compete for the title of Battle of the Bells winner—raising the most money at their kettle over the five-week period.
“Our goal for The Battle of the Bells is to continue to feed, clothe, and care for people in need, and deliver a marketing advantage for companies to donate. It wraps team building, brand building, social responsibility, and community leadership all into a Red Kettle experience,” said Kathleen A. Pavelko, advisory board member and president & CEO of WITF Inc.

The yearly Red Kettle Campaign provides a significant source of the annual revenue needed to sustain programs and services to needy residents in the Harrisburg-area throughout the year. “We are truly grateful to the local business community and volunteers for donating their time to support the Battle of the Bells and the Red Kettle Campaign,” said Major John Griner. “Without their generosity, we would not be able to help the thousands of local residents each year that we do.”

For more information on TSA Harrisburg Capital Region’s Battle of the Bells, contact Community Outreach and Event Coordinator Rebecca Kleha, at 717-233-6755 x137.

About The Salvation Army Harrisburg
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for more than 100 years in Dauphin, Cumberland and Perry Counties. More than 20,000 Harrisburg area residents receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing to the homeless and opportunities for underprivileged children. 89 cents of every dollar spent is used to support 11 different programs and services in Harrisburg area communities. For more information, call (717) 233-6755 or visit http://www.salvationarmyharrisburg.org.

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