Middletown, CT (PRWEB) December 07, 2011
Per Comscore’s recent analysis of the holiday shopping period, free shipping is expected to be the number one promotion in what is anticipated to be a record breaking online shopping season. With that in mind, the experts at FreeShipping.com, a leading subscription based free shipping website, officially launched their free interactive couponing website, FreeShipping.net.
“FreeShipping.net stands out from the status quo coupon and deal websites by making the process fun, social and most importantly, useful,” said Tom Caporaso, CEO of FreeShipping.com. “With the holiday season in full swing, the site is a direct response to consumer demand for a more engaging experience while providing an easier way to save money while shopping online.”
FreeShipping.net calls for members to “Interact with Your Coupons!” giving them the opportunity to find coupons for the sites they shop most while giving them an entertaining and interactive platform. It incorporates a social rewards component, powered by Badgeville, in which users can earn points and unlock badges and trophies all while engaging with other users in the FreeShipping.net community. Members also have the ability to vote or rate coupons, with the most positive ratings rising to the top and deals with the most negative votes being removed from the site.
“In the crowded coupon space, Freeshipping.net stands out by providing a fun, gamified experience for its money savvy audience, with a business goal to retain loyal coupon clippers over the long term,” said Kris Duggan, CEO, Badgeville. “This is a great example of how smart gamification is a modern-day loyalty program, adding a sense of meaningful user identity and brand affinity to early site interactions, ultimately increasing lifetime user value.”
While many of the top coupon websites appear cluttered and difficult to manage, FreeShipping.net was designed from the ground up to be as easy and intuitive as possible. “We find a lot of coupon sites are generally overly-crowded web pages and difficult-to-navigate experiences,” added Caporaso. “We wanted to create an elegant and simple way to find the best coupons on the web and we believe we have accomplished this with FreeShipping.net.”
By closing the shopping loop, members have access to information such as how often a coupon was used or how much community members save with a coupon, allowing them to make informed decisions about their purchases. The user’s profile dashboard also provides an overview of how much each individual has saved since signing up with FreeShipping.net, allowing them to measure value. The design and layout of the site gives it a gaming feel, keeping it fresh for the user while still providing simple navigation.
All of these elements were built into the site with the user in mind. Caporaso concluded, “What it all boils down to is the user. If you’re not constantly thinking about their needs then it’s really difficult to be successful.” The early 2011 holiday shopping data shows that consumers are continuing to flock online to make their purchases and that coupons and free shipping deals are one of the major sales drivers of ecommerce.
FreeShipping.com was launched in 2002 as a members-only subscription service developed for avid online shoppers motivated by free shipping. The company is privately held and headquartered in Middletown, CT and provides innovative loyalty-based products which provide value to their membership base, merchant partners, and large client base.
FreeShipping.net was launched in response to the overwhelming need for a coupon based website that offers an intuitive, social and interactive experience. FreeShipping.net is a sister company of FreeShipping.com.