Online Hiring Demand for Public Relations Specialists up 10%

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More than 21,000 new job ads for Public Relations Specialists were posted online during the past 90 days, a 10% year-over-year increase, according to WANTED Analytics™.

Over the past 90 days, Recruiters placed more than 21,000 new online job ads for Public Relations Managers and Specialists, according to WANTED Analytics™ (, the leading source of real-time business intelligence for the talent marketplace. With more than 9,000 organizations recruiting for PR professionals, hiring demand has steadily increased in 2011, now up 10% compared to the same 90-day period in 2010.

The industries with the highest demand for Public Relations professionals during this 90-day time period were Colleges and Universities, Civic and Social Organizations, Family Services, Public Relations Agencies, and Medical and Surgical Hospitals. Of these five industries, Colleges and Universities placed the most job ads, with more than 1,700 at a 7% year-over-year increase. However, Family Services organizations experienced the highest growth at more than 16%.

Metropolitan areas with the highest hiring demand for Public Relations Managers and Specialists during this period were New York, Washington, DC, Los Angeles, Chicago, and Boston. Of these 5 locations, four experienced year-over-year gains in hiring demand. While Recruiters in New York placed the most job ads, Los Angeles actually experienced the highest growth, up 28% versus 2010. Washington, DC was the only area of the previously mentioned that saw a decline, down 1% from the same 90-day period in 2010.

Recruiting conditions for Public Relations professionals are likely to be moderately difficult, with about 9 potential candidates in the workforce for every open job. However, conditions will vary slightly by location, depending on local talent supply. According to the Hiring Scale™, Recruiters sourcing for openings in Chicago are likely to experience the most difficult recruiting conditions of the above five cities with the highest volume of job ads. While hiring demand has remained high in Chicago, the talent pool is slightly smaller than average, meaning that Recruiters are likely to compete more heavily to source candidates. In addition, it is likely that Recruiters in the Chicago area will see job ads listed online longer than many of the counterparts nationwide, where the average duration of a job posting is 42 days (or 6 weeks).

The Hiring Scale measures conditions in local job markets by comparing hiring demand and labor supply. The Hiring Scale is part of the WANTED Analytics platform that offers business intelligence for the talent marketplace.

To see additional charts and detail, please visit

The Hiring Scale is available at

About WANTED Analytics™

WANTED Analytics™ helps recruiting organizations make better decisions faster with real-time business intelligence on jobs, employers, and talent. Analytics brings together, for the first time, years of hiring demand and talent supply data to create a true talent intelligence platform for hard-to-fill positions.

Clients in the staffing, HR, RPO, media, and government sectors use WANTED Analytics™ to find sales leads, analyze employment trends, gather competitive intelligence, forecast economic conditions, and source hard-to-fill positions.

About WANTED Technologies Corporation

WANTED Technologies (TSX-V:WAN) provides real-time business intelligence for the talent marketplace. Founded in 1999, the company’s headquarters are in Quebec City, Canada, and it maintains a US-based subsidiary with primary offices in New York City. WANTED began collecting detailed Hiring Demand data in June 2005, and currently maintains a database of more than 600 million unique job listings. For more information or to sample WANTED’s services, visit

WANTED is also the exclusive data provider for The Conference Board Help Wanted OnLine Data Series®, the monthly economic indicator of Hiring Demand in the United States.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. Any statement that appears prospective shall not be interpreted as such.

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Carolyn Menz

Martin Auclair
WANTED Technologies
(418) 523-6663 337
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