Poway,CA (PRWEB) December 08, 2011
Anderson Direct Marketing (ADM) has hired Eliza Dougall as Vice President, Business Development. In her role, Dougall will be responsible for developing new business, providing strategic direction to the account teams and building strong relationships with clients. Highly skilled in penetrating new clients and generating top-line revenue growth, Dougall comes to Anderson from another direct marketing firm, where she worked for 8 + years. Prior to that, she worked in the printing industry and served as the marketing director for a nutrition company.
“We are extremely excited to bring Eliza onboard,” said Scott Hopkins, Executive Vice President of Anderson Direct Marketing. “Her extensive experience in the healthcare, financial and retail industries makes her a vital asset to the company and her ability to foster relationships complements what Anderson Direct Marketing is all about.”
A true industry veteran, Dougall is well-versed in all types of campaign and is an expert in traditional DM, data strategy and DRTV, with experience in multi-cultural, online and social media marketing. Dougall has worked with both business-to-business and business-to-consumer clients such as Sears, Washington Mutual, Bravo Health/HealthSpring, Health Net, and more. Marketing programs she has developed include lead generation, customer acquisition, retention, loyalty, cross-sell and new product and brand launches.