1-800-DAILY-DEAL Hits the Street Dec. 8; Debuts with Partners BiteHunter and Advent Visual on Third St. Promenade in Santa Monica

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Service’s Geo-Location and Proprietary Intelligent Number(℠) Voice2SMS Technologies to Deliver Hyper Local Deals-of-the-Day On-Demand to Shoppers and Diners

“Partnering with BiteHunter and Advent Visual...will demonstrate how daily deals can be delivered in an innovative new way and underscore the full potential of the group buying service,” said Tim Heslin, CEO of Primary Wave Media 1-800-DAILY-DEAL.com LLC.

Primary Wave Media, the nation’s leading provider of Intelligent Vanity Telephone Number™ marketing services, today announced its 1-800-DAILY-DEAL service will officially go live on December 8 at the Third Street Promenade in Santa Monica, California. BiteHunter, the first real time search engine for dining, and Advent Visual, a leading provider of innovative outdoor advertising products, are partnering with Primary Wave Media for this debut to engage consumers and instantly deliver deals and discounts for restaurants, retail stores and service providers based in the renowned shopping and dining district. Consumers who call 1-800-DAILY-DEAL will be given the opportunity to have these hyper-local discounts sent to them via their mobile phones.

Unlike other group buying services, 1-800-DAILY-DEAL enables consumers to immediately access hyper-local deals and discounts on their mobile phones on an on-demand basis. This is achieved by using powerful, permission based, geo-location technology that determines exactly where callers are at any given time to serve up on-demand offers via the company’s proprietary Intelligent Number(℠) Voice2SMS technology.

“Partnering with BiteHunter and Advent Visual for our roll out at the Third Street Promenade will demonstrate how daily deals can be delivered in an innovative new way and underscore the full potential of the group buying service,” said Tim Heslin, CEO of Primary Wave Media 1-800-DAILY-DEAL.com, LLC. “We are confident the constant crowds of consumers and the more than 500 stores and restaurants in the area will soon be very familiar with 1-800-DAILY-DEAL and the value we deliver.”

Third Street Promenade, which is located close to the Ocean and closed to vehicle traffic, is a favorite hangout for tourists and locals looking to shop or get a bite to eat. Popular businesses include Abercrombie & Fitch, Adidas, Banana Republic, The Gap, J. Crew, Pottery Barn, Restoration Hardware, Sur La Table and Z Gallerie, as well as many independent stores, unique boutiques and vintage clothiers. Restaurants in the area include Benihana, BOA Steakhouse, Buca di Beppo, Chipotle, JiRaffe, Michael’s, Subway and Sushi Roku.

How 1-800-DAILY-DEAL Works
When people call 1-800-DAILY-DEAL, a geo-location system determines where the call is coming from and whether it is placed on a landline or mobile device. Callers are then delivered opt-in discounts or purchase deals at participating nearby businesses. Users who accept offers are entered into a CRM database to receive ongoing deals and promotions, a substantial value add for brands and marketers using the platform.

The platform is a turnkey entry into the competitive daily deal space that can integrate seamlessly into multiple business initiatives. For instance, publishing partners can add their own deals to 1-800-DAILY-DEAL offerings and “upsell” the service to their current and prospective advertisers as a key component to made-to-order marketing packages. It can also be used to bring consumers back to publishers’ host sites for additional news and content, increasing site visits and generating ad revenue and valuable data capture opportunities.

About Primary Wave Media
Primary Wave Media (http://www.primarywavemedia.com) is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-877-WINDOWS and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit http://www.primarywavemedia.com.

About Advent Visual
Advent Visual is a national outdoor advertising and marketing company that provides a full range of services designed to attract consumer attention and drive sales. Products and services include human directionals (human arrows / sign spinners), live billboards, bike billboards, aerial spheres, cold-air inflatables, flyer distribution and more. Located in Orange County, California, Advent Visual currently operates in all 50 states and has provided service for some of the most recognized companies and national brands in the USA, including AT&T, Beazer Homes, Gold’s Gym, KB Homes, Metro PCS, Petco, Sears and Verizon Wireless. More information is available on the company’s website at http://www.AdventVisual.com.

About BiteHunter
BiteHunter is the first real time search engine for dining. It is a free, quick and friendly source for finding relevant dining happenings and activities from thousands of restaurants across the US. Using its innovative search technology, which scans websites, online forums, newsletters, emails, tweets, newspapers, magazines, and thousands of restaurants online, consumers get information and deals for the meal they seek - based on cuisine, specific location, time of the day and price range. BiteHunter.com is updated several times each day.


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Doug Wright
Giles Communications
(914) 798-7126
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