Back Nine Reviews Helps Golf Courses Hit Hole-in-One with Online Reputation Management

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Proprietary online technology allows courses to manage social media and online reputation while providing golfers with a one-stop-shop for player reviews on courses across the country.

“And while engaging your market it is very important in today’s busy digital marketplace, tracking and managing your online reputation is equally—if not more—important.”

Tradition aside, golf courses can no longer risk leaving their online reputation up to chance. With Back Nine Reviews (BNR), they no longer have to. The new Boston-based business is giving courses the tools to manage and respond to social media mentions and reviews, complete with expert assistance a phone call or email away.

“For years, golf courses have relied solely on word-of-mouth promotion. Many were late creating an online presence and many are just now getting involved in social media,” says Back Nine Reviews CEO Vin McCauley. “And while engaging your market it is very important in today’s busy digital marketplace, tracking and managing your online reputation is equally—if not more—important.”

According to a YEAR survey released by Opinion Research Corporation, 84% of Americans say that online customer reviews have an influence on their decision to purchase a product or service. Nielsen global consumer report, Global Trends in Online Shopping 2010, found that 45% of online respondents consider reviews the most important online influence when making a purchase.
To help courses catch up with the times, McCauley founded BNR. The proprietary golf course online reputation management tool is exclusive to the golf industry and offers everything from review management to automated Facebook and website review feeds.

Golfers can contribute to BNR by posting personal reviews of any course in the United States. BNR members receive instant alerts of each new review, as well as automatic posts to their website and Facebook account. Negative reviews about member courses are held for 14 days before going live. This gives courses an opportunity to reach out to the poster, resolve any issues and make amends. Such personalized contact helps shifts customer perception and often turns a negative review into a positive one. In other words, effective online reputation management.

Reviews of golf courses from across the United States are posted daily, leading BNR to substantial membership growth over the past season. “When course management sees how quickly and easily they can manage their business’ public image and disseminate positive reviews, they’re blown away,” says McCauley. “In fact, despite the golf industry’s age-old tendency to stick with tradition, the most common reaction we get to BNR is, ‘Where do I sign up?’”

Even course members are getting in on the action, writing first-hand accounts of top-notch service and exceptional green and fairway conditions found at their home course.
To learn more about BNR`s customized social media monitoring packages and online reputation management system, visit http://www.backninereviews.com.

Back Nine Reviews (BNR) is the first niche golf course review website in the world. We offer specialized online reputation management tools to registered courses as well as course reviews available to the public. BNR visitors can search over 14,000 US golf courses, read reviews, write their own reviews, and find facilities and/or function halls—all for free. Courses are rated on customer service, maintenance, price, pace of play and overall experience.

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Vincent McCauley

Bryan Vitale
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