Superbreak Launch Eurostar Breaks Online

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Superbreak Launch Eurostar Breaks to 14 European Destinations

Superbreak, the city break specialist, is now offering customers the chance to book Eurostar breaks online via Since April 2010, the product has been available through the company’s Yorkshire based call centre and has already achieved considerable success since the breaks went on sale. A direct link to the Eurostar booking system is now in operation allowing customers the option of booking Eurostar packages online to 14 European cities, including Paris, Lille, Brussels, Bruges, Amsterdam and Disneyland Paris.

Over the past 12 weeks, Superbreak’s Internet Development team have worked on integrating the Eurostar booking system across both the Superbreak consumer and trade websites. The whole process started with usability tests on the new ‘concept’ design to ensure the company was heading in the right direction. Initial feedback from the travel agent community has been very positive praising the ease of use and effectiveness of the Eurostar feature.

Superbreak customers will now have complete flexibility to tailor make their own Eurostar break choosing from 14 European destinations, UK rail tickets to either Ebbsfleet, St Pancras or Ashford International, a range of accommodation options and duration of their stay. With Paris only 2 hours 15 minutes from London St. Pancras and packages starting from £109 per person, the continent has never been closer. Customers travelling in larger groups or those simply wishing to purchase Eurostar Breaks as a gift can now do so via the Eurostar Breaks landing page.

Superbreak has developed a strong pedigree as a transport operator offering hotel and rail packages on the East Coast Mainline, East Anglia Line and East Midlands Line and has recently developed partnerships with First Great Western and Grand Central. As with all Superbreak bookings, customers have the opportunity to add rail from any UK mainline station to their destination of choice when booking a hotel. In 2011 to date the tour operator booked over 24,000 customers onto a rail package.

Talking about the new relationship, Chris Hagan - Head of Overseas, Transport and Ancillaries Product at Superbreak commented: ‘The customer reaction to the new online Eurostar functionality has exceeded our expectations and we are convinced there is no easier way to book a Eurostar short break. We offer full flexibility with customers able to travel on any Eurostar service with the possibility to include connections both in the UK and to several European cities. Eurostar offers quick, convenient and comfortable travel from city centre to city centre without the need to travel to and from airports, with latest check in only 30 minutes prior to departure and spacious, well equipped terminals. Combine this with our excellent product offering throughout Europe and you have a winning combination’.

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


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