Move over Warren Buffett: How the Family Dog can be a Role Model for Business Leaders

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In his new book, From Wags to Riches: How Dogs Teach Us to Succeed in Business & Life (BenBella Books, December 2011), Vetere—who has over 20 years of experience teaching management seminars for Fortune 500s such as Wal-Mart, PetSmart, and Proctor & Gamble—explains how man’s best friend can teach us about building stronger, more collaborative organizations

As business tycoons Bill Gates, Warren Buffett, and the Koch brothers once again top the Forbes 400 list of the richest people in America, many business leaders and CEOs will look to these executives for guidance on how to lead an organization to corporate success. While advice from these “big dogs” is certainly merited, management expert and president of the American Pet Products Association Robert Vetere suggests another source of invaluable business wisdom that will never make the Forbes 400—the family dog.

In his new book, From Wags to Riches: How Dogs Teach Us to Succeed in Business & Life (BenBella Books, December 2011), Vetere—who has over 20 years of experience teaching management seminars for Fortune 500s such as Wal-Mart, PetSmart, and Proctor & Gamble—explains how man’s best friend can teach us about building stronger, more collaborative organizations. Studying the human-animal bond with Purdue University researchers, Vetere demonstrates that canine-like qualities, such as sharing responsibility among pack members and tuning into each other’s needs and emotions by observing facial expressions and body cues, can dramatically improve your personal effectiveness and ability to lead.

Endorsed by Animal Planet’s Victoria Stilwell, From Wags to Riches also includes a leadership quiz, which helps readers identify which type of dog—terrier, golden retriever, border collie, rottweiler, husky, poodle, or bloodhound—their leadership style resembles. Vetere also provides examples of famous CEOs and executives for each type and advises readers on their strengths and weaknesses of each style.

From Wags to Riches features interviews from animal-loving CEOs and provides practical tips from animal behavior experts to boost creativity and build an environment where people feel free to innovate. From correcting early to offering rewards to leading by example, Vetere explores how our partnerships with dogs provide an intriguing model for teamwork in the corporate world.

*** Robert Vetere is president of the American Pet Products Association (APPA), the largest trade organization for pet products in the world. At APPA, Vetere works with Dr. Marty Becker of ABC’s "Good Morning America" and Dr. Alan Beck at Purdue University to explore the human-animal bond and has been interviewed by BusinessWeek, The Wall Street Journal, Kiplinger’s, Entrepreneur magazine, "World News Tonight," CBS News, CNN, The New York Times magazine, The Washington Post, USA Today, and The Chicago Tribune.

Over the past two decades, he has led management training seminars using the insights in this book for a number of Fortune 500 companies. Before joining APPA, Vetere served as senior vice president, administration, general counsel, and secretary at Oil-Dri Corporation of America.

Valerie Andrews has spent more than 25 years chronicling social innovation. She recently coauthored The Business of Changing Lives: How One Company Took the Information Superhighway to the Inner City and has edited several bestselling business books. Her articles about creativity, peak performance and changes in the American workplace have appeared in People, New York, Vogue, and Esquire.

Book Details:
Title: From Wags to Riches: How Dogs Teach Us to Succeed in Business & Life
Author: Robert Vetere with Valerie Andrews
Foreword: Dr. Marty Becker
Publisher: BenBella Books, Distributed by Perseus Distribution Publication: December 2011, $22.00, Trade Cloth, ISBN 978-1-936661-10-7, 256 pages, 5 x 8

Available at bookstores everywhere and through Perseus Distribution
Toll-free number for orders only:
1-800-343-4499. Orderentry(at)perseusbooks(dot)com

Contact: Jennifer Canzoneri
Marketing Manager
BenBella Books, Inc.
(214) 750-3600 ext 104
jennifer(at)benbellabooks(dot)com
**digital cover image available**

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Jamie Brant
American Pet Products Association
(775) 322-4022
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