Stila Cosmetics Launches Unique ModiFace-powered Virtual Makeover App for iPhones and iPads

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`Color Me Stila’ virtual makeover application allows users to paint using actual Stila Cosmetics shades on their own photo.

New York - ModiFace, the leading provider of virtual makeover and mobile app technologies, in partnership with Stila Cosmetics, today is announcing the launch of the Stila Cosmetics `Color Me Stila’ iPhone and iPad application. This very unique application, utilizes ModiFace’s facial recognition and virtual-try-on technology to allow users to “paint” on their image using Stila Cosmetics shades. This innovative feature, which is ideal for touch-enabled phones and tablets, makes it possible for users to paint any number/style of cosmetics on their image.

The patented ModiFace-powered facial recognition technology ensures that user’s virtual product applications always look perfect by preserving the boundary and regions which different shades apply.

“We combined the ideas that have been developed for regular virtual-makeover tools with the unique touch capabilities of iOS devices to create this very innovative mobile application,” said Edmund Phung, ModiFace’s Director of Mobile-iOS.

“We are very excited to launch this very unique application in partnership with ModiFace. The unique paint-on feature is really ideal for the iPhone/iPad interface, and a great match for our recently launched Dream In Full Color cosmetics line,” said Orion Hand, Director of Marketing and Online at Stila Cosmetics.

To download the Color Me Stila iPhone application, please visit:
http://itunes.apple.com/us/app/color-me-stila/id468178137?mt=8

For more information about ModiFace technology, please visit:
http://modiface.com
About Stila Cosmetics
Created in 1994 by a top celebrity makeup artist, Stila is known for its modern, sophisticated, non-intimidating approach to beauty. The brand's innovative, multi-tasking formulas, eco-friendly packaging, and fashion-forward colors have cemented its place on must-have lists of top beauty editors around the world. The prestige color brand is a regular on the pages of magazines like Allure and InStyle, and frequents the runways of top designers during New York fashion week. Stila's goal is to help every woman celebrate her own unique beauty; to look and feel like the best version of herself; and to have fun doing it.

About ModiFace
ModiFace is the virtual makeover technology leader with unique anti-aging, skin care, cosmetics, hair color, and dress try-on technology across all platforms (web, in-store kiosk, Facebook, iPhone, iPad, Android). Based on more than a decade of advanced facial recognition research at Stanford University, ModiFace's patented technology currently powers virtual makeover applications for Stila Cosmetics, Allergan, StriVectin, Hearst Magazines, Fusion Beauty, Condé Nast, Proactiv, and Garnier. ModiFace's set of mobile applications on iPhone/iPad/Android devices have been downloaded nearly 5M times and are actively used by nearly 1M monthly unique users.

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Jennifer Tidy
Modiface Inc.
(647) 350-6525
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