The List Announces Launch of LinkedIn Connector

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Social Media Application Provides Enhanced Contact Details and Degrees of Separation Between Prospects and Business Development Executives

The List, the leading online business intelligence and sales lead generation resource for marketing services and media professionals, announced today the launch of LinkedIn Connector as part of a suite of new product feature roll-outs scheduled for release in the coming months.

Integrated with The List’s corporate contact database and a user’s LinkedIn account, the social media app allows customers to view enhanced profile details and degrees of separation among prospects with verified LinkedIn profiles.

“The methods and tools that business development executives use to uncover and generate leads are constantly evolving. The List is a new business partner to our customers, dedicated to keeping our product’s content and features ahead of the curve,” says Todd Knutson, Chief Executive Officer of The List. “This app is just one component of an ongoing effort to continually provide our customers with new and innovative business development tools.”

The LinkedIn Connector is the first in a series of new products slated for launch in 2012; a turnkey CRM platform hosted within The List is scheduled for release in January.

“Proactive business development relies on researching, adapting and personalizing your approach and introduction to a prospect,” says David Currie, Chief Marketing Officer of The List. “With the integration of the LinkedIn Connector to company and contact profiles within The List, our customers are now one step closer to making a relevant and personal connection with a prospect.”

The LinkedIn Connector is currently available to all levels of List subscribers and connects to the corporate and brand side of the database. The LinkedIn Connector will be available for agency contacts within The List in January 2012.

About The List
As a new business intelligence and lead generation resource for business development professionals, The List (thelistinc.com) provides access to more than 100,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List Online is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada. To register for a free trial of The List Online, please visit thelistinc.com/trial.

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Samantha Slabaugh
The List
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