We have now achieved this great synergy where developers are able to focus on producing great apps that earn them higher eCPMs while guaranteeing higher end user satisfaction due to this innovative new addition to our ad serving algorithm.
Los Angeles, California (PRWEB) December 08, 2011
A force for innovation and progress in the mobile advertising industry, LeadBolt today announced the latest advance in its exclusive suite of mobile advertising solutions. Designed to boost eCPMs and increase revenues for mobile app developers and advertisers, the frequency optimization component works with LeadBolt’s proprietary ad serving algorithm to deliver more relevant ads at ideal occurrences to consumers who install mobile applications. This increases revenues to LeadBolt clients and improves the overall experience for the end user of the application.
The traditional approach to ad serving for long play mobile apps has been to maximize either the number of ads presented to end users or the number of times a relevant ad is served. LeadBolt CEO Dale Carr noted that this method has had significant drawbacks, stating, “Increasingly, app users are being subjected to the endless recurrence of ads which they’ve seen many times over or ads that are not even relevant to them. This has sped up the rate at which ad blindness is setting in and is also decreasing user engagement.”
LeadBolt’s new frequency optimization component is unlike anything else in the industry and incorporates innovative matching technology that calculates the optimal frequency to display an ad based on variables including the mobile app profile and the actions of the end user. By considering the behaviors and responses of the end user, the frequency optimization component allows the LeadBolt ad serving algorithm to produce higher eCPMs and consequently higher revenues while minimizing ad blindness and saturation. This not only improves the financial position of mobile app publishers, but improves the experience for the end user and increases overall consumer satisfaction with the application.
Early results for the frequency optimization component show exceptional promise, especially for premium ad formats. LeadBolt clients saw a 200% increase in eCPMs for push notifications in field testing. Carr commented, “We have now achieved this great synergy where developers are able to focus on producing great apps that earn them higher eCPMs while guaranteeing higher end user satisfaction due to this innovative new addition to our ad serving algorithm.”
LeadBolt is an innovative online and app content monetization company. LeadBolt provides advertisers 3x the opportunity to connect to their target audience on the web and mobile in a more effective and efficient manner through the largest range of traditional and premium ad formats. These interactive ad formats, including its renowned content lock, delivers better ROI to both advertisers and publishers by creating higher response rates and better eCPMs. For more information about Leadbolt, visit: http://leadbolt.com or email us at pr(at)leadbolt(dot)com.
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