FuseTalk™ unites with Adjoy® to bring awareness and funding to forum communities of all types through a revolutionary cause media platform.

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Embedded Adjoy video campaigns in FuseTalk forums offer a powerful addition to forum communities. Adjoy provides an emotional way to foster loyalty and raise awareness, while funding important philanthropic organizations.

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FuseTalk is pleased to partner with Adjoy and provide access to a socially-conscious cause based technology that can make a significant difference to awareness and fundraising for a variety of charitable organizations.

FuseTalk’s discussion forum software is a great platform for embedding Adjoy campaigns for a wide variety of users and interests. With Adjoy you are able to tie video views with direct donations from a sponsor to a charity. The GiveGauge™ runs while the video is being viewed. The sponsoring company pays for viewership and the majority of the payment makes its way to the charity that is named in the video campaign. Videos can be whatever you want them to be but they are typically based on the charitable organization and cause, headlined by the supporting business with links to the business and the charity on completion. It can also effectively be used to show informative product or corporate videos, which viewers will be motivated to watch because they can see the GiveGauge is rewarding a charity for their time.

“Beyond the obvious, I love how a forum can be properly used to get the attention of it’s membership on an important topic,” says Greg Waite, President of FuseTalk. “With Adjoy I can link in a video that I believe is important to a forum community and have people motivated to actually watch it and share it because viewership raises money for a charity. We see many applications for every forum which run on FuseTalk. Both internal and external forums are always looking for ways to encourage participation and stickiness.”

Over the last decade, the effectiveness of traditional advertising on forums has diminished. Forums behind the corporate firewall do not generally provide advertising.

“A CEO that wants to get a message out to 100 or 50,000 employees can do that far more successfully on a forum by tying in a commitment to a cause. With Adjoy, the full-viewership rate can be as high as 93%, by simply tying viewership to the right cause," says Brad Stewart, President of Adjoy. "What CEO would not want to guarantee employee attentiveness and at the same time increase morale with a sense of pride that the organization is funding a cause?”

“Imagine the forum you have now and how you could make it that much more interesting and more highly adopted if you inserted meaningful cause-based video that supports your message, your community, and a cause that your company or community can relate to. It just makes sense,” said Waite.

FuseTalk Inc. is a leading provider of discussion forums, blogging tools, wikis and collaboration solutions. Available in ColdFusion MX and .NET platforms, FuseTalk enables organizations to build an interactive community that can share knowledge, exchange information and views, and help solve problems. FuseTalk brings the power of discussion to your customers, partners, employees, and stakeholders through its fully-featured, secure and customizable web interface. Highly scalable and configurable, FuseTalk accommodates any number of users, and offers an easy-to-use friendly user interface. A single FuseTalk installation can run a thousand different forums - all with different access rights and users. FuseDiligence™ leverages all of the capabilities of FuseTalk and provides powerful, patent and patent pending traits that make FuseDiligence "business essential" Collaborative Business Improvement Software™. Coupled with subject matter expert content, FuseDiligence can greatly assist consultants and channel partners realize benefits in terms of time, money and effectiveness.

Founded in 2006, Adjoy is the world's first cause media platform. For further information, contact Adjoy, 206-134 York Street, Ottawa, Ontario K1N 1K8. Phone 1-855-462-3569 or email (Sales) rob(at)adjoy(dot)com or (CEO) brad(at)adjoy(dot)com.


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Lesley Huppert
Fusetalk, Inc.
(613) 249-9205 x131
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