Opinionaided Rebrands as Thumb, Seizes Opportunity to Create a Full Blown Opinion-Based Social Network

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Company hints at expansive new features coming to the service

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The popular mobile question-and-answer company formerly known as Opinionaided has today rebranded itself as Thumb, giving a simple and straightforward name to the company and its highly addictive app and website. The company, known for giving users real-time, opinion-based responses to questions, is also announcing plans to expand its core feature set to create a community rooted in opinions, sentiment and shared interests.

The new Thumb brand identity gives the product a name indicative of its simplicity and straightforward user experience. The “thumb” itself has been a sign of approval or disapproval since Ancient Rome, and has evolved into a simple and universal signal that allows people to quickly and easily express opinions. This is one of the factors that made Thumb a natural name for the company’s fast-growing community, which already has users spending over three hours each month giving and receiving helpful advice with a ‘thumbs up,’ ‘thumbs down’ and helpful comments.

In addition to the new name, the company is saying it will be expanding its service in response to usage patterns observed in the product. Thumb will soon support new features that give users the opportunity to proactively express opinions and connect in real-time with others. The company, which began as a mobile utility for people to get instant input while shopping, has quickly evolved into a broader social community for obtaining feedback on any topic, giving helpful opinions and connecting with people with similar tastes. The upcoming expansion is a natural next step as the company and product continue to grow and evolve as a social, interest and opinion-based community.

“We loved the Opinionaided name and the meaning behind it, but it was just too long and confusing to spell,” said Dan Kurani, CEO of Thumb. “While Thumb is a quirky name, it gets to the core of what we’re all about and matches the simplicity of the product. Further, it aligns exceptionally well with our product vision that includes creating a vehicle where lightweight interactions can produce deep meaning.”

How Thumb Works:

1.    Anyone can download the free Thumb app from the Apple App Store or Android Market or visit Thumb-it.com to start asking and answering questions in a variety of categories, such as relationships, sports, politics, fashion and technology.

2.    To get opinions users simply enter a question, choose an associated image from their phone or the Web, pick the best category and submit. Types of questions users are asking include: “Is this shirt appropriate for an interview?” “Do you like this painting I bought?” and “What should I avoid when looking for wedding caterers?”

3.    After a request is posted, other people can respond with a ‘thumbs up’, ‘thumbs down’ or neutral response. Users also have the option of adding a comment to clarify or add more helpful detail. To reward good feedback, the Thumb community can give gold stars to their peers, and those with a history of providing great advice become top advisors on that topic.

4.    Seconds after asking a question, results are provided in real-time to the user. Feedback is broken-down by the percentage of those who responded positively or negatively, and a separate list of all user comments. While the full comments are private to the person seeking advice, everyone sees the current thumbs up and thumbs down percentages after they answer a question.

Download Thumb now:

For iOS:

For Android:

About Thumb

Formerly known as Opinionaided, Thumb is an addictive free app that allows consumers to use their iPhone, iPod Touch, and Android device to give and receive advice and opinions in real-time. Based in New York City, the company provides one of the most addictive experiences on mobile. Users can also experience Thumb at http://Thumb-it.com, with more platforms coming soon.


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Bob Patterson
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