Bold Software’s BoldChat helped E-Tailers Drive Nearly Half a Million Dollars in Conversions on Cyber Monday

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Live Chat Boosts Sales This Holiday Season

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Bold Software, a leading provider of world-class web communication tools, today announced that BoldChat®, its flagship live chat solution, helped clients to generate almost $500,000 in online sales this past Cyber Monday. BoldChat e-tail customers saw chat volume grow 55% from Cyber Monday 2010, demonstrating the increasing value of live chat for both e-tailers and their customers and prospects.

“BoldChat plays a key role in our sales – to the tune of close to $27,000 in conversions resulting from live chat interactions just this past Cyber Monday alone,” said Jim Allen, CEO of ApplianceZone. “In addition, we had two and a half times as many chat requests as we had on Cyber Monday 2010, demonstrating the increasing importance of BoldChat to our business.”

This year, visitors on the BoldChat infrastructure rose 83% from Cyber Monday 2010, and page views created by those visitors increased by 91%. In terms of chat requests, there was an increase of 69% between Cyber Monday 2010 and Cyber Monday 2011. With regards to proactive chat, there was a 23% growth in the number of chat invitations sent by BoldChat customers.

“We have seen the use of BoldChat grow year-over-year, and it’s clear that live chat was an invaluable tool during Cyber Monday, with e-tailers – and their customers and prospects – relying on it heavily during the sales process,” said Steve Castro-Miller, president and CEO of Bold Software. “We look forward to continuing to help our customers drive conversions throughout the holidays and beyond.”

About BoldChat:
BoldChat is a market-leading live chat solution enabling businesses to quickly and effectively engage visitors on their websites. BoldChat is offered in different editions and includes other integrated communications technologies like click-to-call, email management, SMS management, and co-browsing. Organizations of all sizes – from small proprietorships to large ecommerce enterprises – can drive more conversions and higher customer satisfaction by using BoldChat. For more information, visit

About Bold Software:
Bold Software LLC is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. The company is headquartered in Wichita, KS, with thousands of customers around the world. For more information about Bold Software, go to or call 1-866-753-9933.

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Jessica Mularczyk

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