Modern Dog Magazine Features the LIGHTWALKER Belt in its Holiday Gift Guide

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Modern Dog Magazine propels the LIGHTWALKER belt to light the way in international markets

Studio City, CA: The Winter 2011 issue of Modern Dog Magazine features its anticipated "The Ultimate Gift Guide" and the LIGHTWALKER is included in this prestigious list (on page 58). The items were especially selected by the Magazine’s editor, who writes: "Nighttime walks just got a whole lot safer, easier, and more fun...keeps your hands free and the terrain and your dog illuminated." When Modern Dog Magazine hit the stands on December 1st, the LIGHTWALKER store only sold the belts in the USA. The Magazine's wide appeal and international distribution generated new interest from potential customers in the UK, Germany and Canada, so the creators of the LIGHTWALKER belt had to take action.
The LIGHTWALKER website started receiving emails and requests from outside the United States. When Bev wrote: "we have nothing like it here in the UK," Lisa from Canada emailed that she wants to give it to a friend for Christmas so that she can be safer walking 3 dogs, and Janine wrote: "Please ship to Germany!!" Accessories L.A., the only company that sells the belt in the world, realized the LIGHTWALKER needed to expand its reach. "In the last week, we have updated the online store to process orders from the UK, Canada and Germany," says creator Sonia Alvarado. This is an example of how the internet makes it possible for a small Los Angeles based business to become global in a matter of days.

The LIGHTWALKER is the only belt worn around the waist with 18 LED bulbs that lights the path from 1-40 feet. It comes in various colors with two adjustable sizes designed to fit most men and women. It is an alternative to wearing a headlamp or carrying a flashlight. Wearing the light around the waist gets the light beam closer to the ground, it's more comfortable, doesn't disturb the hair, or blind your walking companion like a light on the forehead might. When holding a dog leash and walking stick, hands-free lighting is a better option than a flashlight.

The LIGHTWALKER belt was born out of necessity. Sonia Alvarado, an animal lover and rescuer, twisted her ankle while walking her four big dogs one evening. She didn’t have a free hand for a flashlight so she couldn’t see the dangerous obstructions on the sidewalk. That same night, she envisioned a belt that would light her path. Since creating the online store less than a year ago, the biggest challenge has been getting the word out about this new product. “The Modern Magazine mention is an honor and very important to us since more dog lovers can now learn about our product,” says Sonia. The ultimate goal is to share the company’s success with animal rescue organizations by donating a percentage of profits to these groups.

The LIGHTWALKER belt was originally designed for dog walking, but it's also used as a utility and emergency light, as well as a running, hiking and camping light. It's even a holiday shopping light! When the creator of the LIGHTWALKER was trying to make a final purchase at a department store last Sunday night, they announced that the store was closing and shut off the lights in the linen department. Sonia quickly reached into her purse and took out her LIGHTWALKER to find the blanket she was looking for. Whatever the use, the LIGHTWALKER belt is a versatile Christmas gift in the USA and abroad.


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