Superbreak Unveil New Events for 2012

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Superbreak, the London Weekend Breaks Specialist, has Unveiled a Range of New Events for 2012

Superbreak, the London weekend breaks specialist, has reported a +23% year to date increase in the number of passengers travelling on a concert and event break. Following on from its success with big name acts at the O2 Arena, such as Take That, Arctic Monkeys and Britney Spears in 2011, Superbreak has expanded its 2012 concert & events programme to offer its customers an even wider variety of acts at London’s top venue.

Working in close partnership with the O2 Arena, Superbreak has secured excellent allocation for a number of events coming up in 2012, this paired with a variety of luxury to cheap hotels near the O2 arena offer the tour operators’ customers a wider opportunity to see their favourite acts and artists. From the classical music of Andre Rieu to X Factor runner ups Olly Murs and JLS and Blink 182 to Rammstein, the short break specialist has expanded its concerts and events portfolio to include an array of music, comedy and cultural events across the board.

In 2012 Superbreak customers have the opportunity to see the likes of Noel Gallagher’s High Flying Birds, Snow Patrol, X-Factor, Example, JLS, Status Quo, Westlife, The Wanted, New Kids on the Block/Backstreet Boys Tour, John Bishop & the Strictly Come Dancing Tour.
As usual, all Superbreak event packages include tickets to see the show and overnight accommodation in a nearby hotel. Customer can choose from the operators’ extensive range of over 250+ London hotels and tailor-make their own breaks with additional sightseeing tours and added extras, including standard or first class rail tickets from any UK station.

Khalid Amin, Online Marketing Manager at Superbreak, commented: ‘We’re now seeing strong YOY online growth in event sales. By offering a varied selection of concert and event tickets and packaging them up with overnight accommodation, sightseeing tours and rail travel to London Superbreak make visiting the O2 affordable for all.’

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks, hotels and spa breaks throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


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