FiPath Launches First Independent Site to Help Consumers Take Control of Their Financial Future

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Members benefit from unbiased and educational financial planning information, easy-to-use tools, peer-to-peer connections and expert resources With an effective growth rate of 10,000 new members per month, FiPath is projected to have more than 100,000 members by year-end

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FiPath (http://www.fipath.com) today launched the first independent online resource that provides financial planning information and peer-to-peer collaboration for consumers. The new site fills the market void that currently exists for millions of consumers as it relates to long-term financial planning and oversight by helping members connect to, and take control of, their financial future.

FiPath is completely independent, free and easy-to-use, with no hidden agendas or tactics to manage consumers’ money or financial assets. The site’s comprehensive content, research tools and calculators help individuals address all aspects of their financial future, including retirement planning, college planning, personal finance, investments and insurance. The site is crisp, clean and intuitive – so consumers can easily navigate to whichever content they choose.

A recent FiPath study conducted with the Siena College Research Institute surveyed 1,000 U.S. residents, Gen Xers aged 29-49, about their financial future. The results show a dire need for financial planning and direction in this age group.

  •     Fifty percent of the respondents did not have a retirement fund like a 401k or similar that is professionally managed
  •     Only 30 percent of the respondents felt that they could cover six months of expenses with their current savings
  •     78 percent of Gen Xers do not have a financial advisor

The consumer with less than $500,000 in assets is lost in today’s investment world, overlooked by many advisors, and uncertain of how to get started, or where to go for guidance. FiPath packages financial information in a format that is easy-to-understand and digest, so that all types of consumers – from the do-it-yourselfer to those who prefer direction along the way – can make better, more informed financial decisions.

FiPath members have access to a variety of free features, including:

  •     Timely, relevant and unbiased retirement planning advice
  •     Peer-to-peer collaboration in an online community
  •     A community of qualified financial advisors that consumers can tap into for advice and counseling
  •     401(k) rollover information & facilitation
  •     Easy-to-use calculators and Morningstar tools
  •     Access to educational videos and financial webinars

“We understand the critical nature of retirement planning for consumers, especially Gen Xers facing an uncertain future who may not have the economic stability or Social Security benefits of prior generations,” said Tim Harrington, CEO, FiPath. “FiPath is designed to encourage consumers to take that critical first step in taking control of their financial future.”

FiPath was designed with Generation X consumers in mind. This unique generation changes jobs with some regularity, resulting in multiple retirement accounts. They don’t know what they have, or what to do, so they turn to the internet for answers. To meet this need, FiPath provides an interactive online forum where members can collaborate with peers, tap into others’ experiences and expertise, and get a broad range of viewpoints on various topics. Members can also seek professional advice, before determining the best choices for their financial future.

About FiPath
With a focus on filling the market void that currently exists for millions of consumers, especially Gen Xers, FiPath is the only independent site that provides financial education and collaboration for consumers, including unbiased content and easy-to-use tools, peer-to-peer connections, and expert resources. FiPath offers something for all types of consumers – from the do-it-yourselfer, to those who seek more guidance. With FiPath, consumers can connect with, and take control of, their financial future. FiPath also provides expertise and marketing support for financial advisors at FiPath.com/advisors. For more information about FiPath, please visit http://www.fipath.com.

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David Andersen
FiPath
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Colleen DeVine
Zer0 to 5ive
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