An app allows the customer to interact with the product through video and images – a much more personal experience.
Minneapolis, MN (PRWEB) December 09, 2011
This unique feature of Dealer App is the Showroom, which allows dealers to replace or supplement the typical brochure they give customers after a test drive with the AutoMotionTV Dealer App. The Showroom feature is a leave behind digital brochure allowing users to look at full motion video, digital photos of interior and exterior features, and view vehicles from a 360-angle with their fingertip.
Dealerships can leverage the Showroom feature as a sales assistant that is working over time when dealership personnel aren’t able to be in front of the customer. “People are visual, they don’t like to talk numbers,” explained Roseville Toyota Internet Director, John Roth. He added, “An app allows the customer to interact with the product through video and images – a much more personal experience.” Roth’s insight into auto shoppers’ behavior is backed by a recent study conducted by Google stating 79% of Smartphone owners use their phones to shop. Study results also show 74% of Smartphone users made a purchase based on their phone search.
The dealership Showroom feature on the AutoMotionTV Dealer App provides an enhanced media enriched experience compared to shopping on a mobile website. Additionally, once a dealer app is downloaded, shoppers have quick access to the dealership with one tap on the dealership icon located on the homescreen of their phone.
An effective way for dealerships to promote the Showroom feature of their Dealer App is with QR codes. Dealers can place these codes on promotional materials, inside the dealership, and on the cars out on the lot. Shoppers scan the QR code and are able to take the dealership Showroom home with them or can use it for quick on-the-go access to the dealership.
AutoMotionTV is a leader in mobile apps for the dealership market. The AutoMotionTV Dealer App is a laser-focused communication channel between the dealer and customer.