The New Version of The Hunter Auntie Showcased this Week – Spots to Shop for e-shopping Lovers

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News in the world of online fashion: the new version of the website The Hunter Auntie is launched. New contents, graphics and image, and, above all, a new “social” setting which allows the users to directly contribute to the online reputation of the boutiques selected by the site. When the prevailing sensation is of being covered up with fabrics instead of wearing beautiful clothes, there is nothing better than the good old advices of the wise yet stylish aunt who always solves fashion problems giving the perfect tip for any outfit. She epitomizes the joy of wearing lightness. Well, the dear aunt moved to a new place, you can now find her online, her name is The Hunter Auntie, she is a cutie, with a brunette bob and a pink ribbon as her distinctive sign. You find her at this address:

The new version of the website The Hunter Auntie has been unveiled this week. It's been updated emphasizing the possibility of creating a community which, by grading or giving advices, will participate in a social and transparent way to the online reputation of the selected boutiques.

The idea is simple, a one-stop site for e-shopping lovers that reunites all the best online fashion stores. And simplicity pays off.

The Hunter Auntie is a guide where you can find an accurate selection of the best kept secrets in the world of online fashion boutiques.
It makes room for those having an original style and character offering original collections as well as more established brands.
It is a place for connoisseurs as well as fashion lovers.

The Hunter Auntie serves three main goals:
It saves a lot of surfing time cause Auntie hunts for the best online boutiques, select them according to her indisputable sense of fashion and sophistication before serving them, already commented, ready to go see.
It serves as a library that, even when not indulging in moments of compulsive e-shopping, works as a learning experience for fashion lovers who simply want to see what's new and worth looking at.
And last but not least it is an ever increasing community built out of everybody's active contribution, including grading the boutiques. The latter is probably its unique and most distinguished quality.

The Hunter Auntie is divided in sections – fashion, accessories, beauty, vintage, man, what to know – that showcase a list of relevant online stores.

The best part is the store description, not only useful, but also, fun to read, witty and whimsical. The Auntie knows what she is talking about. She shares comments, advices as well as useful information such as the shipping details. It is always highlighted the list of designers represented.

Must-see boutiques as net-a-porter and the best kept secrets like What Comes Around Goes Around- New york or the Swedish Très Bien Shop are among the chosen sites; the Hunter Auntie has no borders making those moments of uncontrollable e-shopping truly international.

And, as all good aunts should be, The Hunter Auntie is community oriented valuing opinions and suggestions of the users whose contribution becomes part of the Hunter Auntie project.
To join The Hunter Auntie community register to and, after refreshing your sense of style through visits to the online boutiques, start sending comments, tips on the up and coming stores to be included or suggestions.

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Martina Nazzari

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