Air France-KLM Uses MobileAware for Customer Self-Care

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Mobile Sites and Apps Enable Customers To Manage Flight Check-in, Boarding Passes, Booking, Flying Blue Accounts from any Mobile Device

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"Collaborating with MobileAware has helped us to develop mobile services in new and innovative ways."

MobileAware and Air France-KLM have brought to market the new standard for airline mobile care services. Available from the latest touch-screen and smartphone devices, as well as many more basic models, flyers can now book flights, check-in, generate boarding passes, see flight information, manage their Flying Blue accounts and purchase upgraded services such as additional baggage, all from the palms of their hands. Air France-KLM is the first carrier to launch the mobile “Manage My Booking” service, including a re-booking facility, greatly simplifying passengers’ interaction with the airline.

The mobile websites are available in ten languages for KLM and nine for Air France, and can be accessed on mobile devices at mobile.airfrance.com and mobile.klm.com. Their respective free applications can also be downloaded from the Apple App Store and Android App Market.

“As major players in the area of mobility, our ambition is to offer our customers their personal travel assistant. We are constantly innovating to better serve our customers,” said Christian Herzog, Senior Vice President Marketing, Air France-KLM. “Collaborating with MobileAware has helped us to develop mobile services in new and innovative ways,” added Martijn van de Zee, Senior Vice President eCommerce, Air France-KLM.

Since their launch, the Air France-KLM mobile sites and apps have seen exponential increases in usage and revenue generated with services such as mobile electronic booking and mobile check-in. The companies are working jointly on new services and features to be launched during 2011, such as “Time to Think” and promotions. MobileAware delivers the mobile experience through a flexible, managed services solution to Air France-KLM.

“MobileAware is proud to partner with Air France and KLM on their mobile services; MobileAware provides the Group with a superior user experience, and a solid framework for implementing their industry-leading mobile strategy,” said Armin Gebauer, CEO of MobileAware. “We look forward to a long relationship and continuing to pioneer new services to be brought to the airline market.”

About AIR FRANCE KLM
AIR FRANCE-KLM, the result of a merger between AIR FRANCE and KLM in 2004, is one of the leading European air transport groups. Its main activities are the air transport of passengers and cargo as well as aircraft maintenance. In 2010-11, AIR FRANCE KLM carried 71.3 million passengers and 1.5 million tonnes of cargo. The group's fleet comprises more than 590 aircraft, including 181 regional aircraft operated by its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers 254 destinations in 124 countries from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue frequent flyer programme is a leader in Europe and has over 19 million members. With their partners Delta and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with more than 250 daily flights. AIR FRANCE and KLM are members of the SkyTeam alliance, which has 15 member airlines, offering customers access to a global network of over 14,500 daily flights to 926 destinations in 173 countries. Internet: corporate.airfrance.com and klm.com.

About MobileAware
MobileAware is the world’s leading provider of Mobile Self-Care and Mobile Cloud-Care solutions for network operators and business enterprises, with over 130 clients in 25 countries serving more than 250 million active customers. Since 2000, MobileAware has rapidly and reliably enabled cost-reducing, revenue-generating mobile solutions that solve issues of complex integration, device diversity and network convergence. Customers benefitting from these strategic mobile applications include AT&T, Air France, Cox Communications, KLM, Telstra, Telus, Vodafone, Walmart.com, and Wells Fargo.

For more information, please visit http://www.mobileaware.com.

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Shelby Geyer
MobileAware
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