The Ant Farm Produces Worldwide Campaign for Call of Duty®: Modern Warfare® 3

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The Ant Farm Crafts Advertising Campaign for Best-selling Video Game Launch of All Time

Leading entertainment advertising agency The Ant Farm has once again joined with Activision Publishing, Inc., and developers Infinity Ward and Sledgehammer Games in support of Call of Duty®: Modern Warfare® 3, which was released November 8th and quickly became the best-selling video game launch of all time, grossing more than $775 million worldwide in just five days.

The Ant Farm created multiple trailers for the worldwide campaign, including teasers, the worldwide reveal, and most recently the gameplay launch spot. Premiering on network television on October 23rd, and online in 15 territories worldwide, including the U.S., Canada, Europe, Asia, the Middle East, Australia and Latin America, the launch spot has been seen by over 76 million people, with millions more viewing online.

"Activision and its developers continually push the creative envelope with Call of Duty®. We're excited to continue to collaborate and support such innovate advertising that matches the visceral excitement and stunning visuals of Modern Warfare® 3 itself," said Rob Troy, Co-President at The Ant Farm. “The Ant Farm creates advertising for many of the world’s most popular films and video games, but Call of Duty is a truly unique brand which continues to connect and grow its presence with consumers around the world. We’re proud to be a part of what is once again the largest entertainment launch of all time.”

As part of its partnership with Activision, the Ant Farm also created, directed and edited the following television spots for Call of Duty: Modern Warfare 3: all four teasers (Am3rica, Franc3, G3rmany, 3ngland) and "Redemption" (aired October 10th on Sunday night football). The Ant Farm also created, directed and edited all gameplay media for the GameStop Call of Duty: Modern Warfare 3 commercial; and created, directed and edited gameplay segments for Wal-mart, and additional internet pieces, including the game intro, the SurroundVision(p) E3 trailer, the multiplayer world premiere trailer, and video media for the inaugural Call of Duty XP.

The Ant Farm recently won a Silver for Best Campaign at the Clio's Key Art Awards for its previous work on the Call of Duty®: Black Ops campaign, and was named MI6 Agency Of The Year.

The Ant Farm

Leading entertainment advertising agency The Ant Farm is dedicated to creating unforgettable campaigns for every facet of the entertainment world, including movie and video game trailers and TV spots, print and interactive advertising, viral marketing, 2D and 3D motion graphics, music and sound design. The Ant Farm has created award-winning work for every major studio and video game publisher. For more information, please visit


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