Millennial Generation Breaks Traditional Direct Mail Marketing Mold

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Tom Emmerson, VP of Sales and Operations at Premier Advantage Marketing, gives his vantage point on direct mail marketing and the Millennial generation in the December 2011 issue of Deliver magazine in the article “Making Sense of the Millennial Generation,” written by Allan Nahajewski. A new set of rules has been created in marketing to Millennials, the generation of progressive young consumers who have ushered in a ‘mocial’ era (mobile, social, local).

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Millennials welcome anything that breaks traditional molds, and they expect marketers to be real.

A new set of rules has been created in marketing to Millennials, the generation of progressive young consumers who have ushered in a ‘mocial’ era (mobile, social, local). Growing up suspicious of mass media, Millennials welcome anything that breaks traditional molds, and they expect marketers to ‘be real.’ The Millennial generation seeks out and responds to credible, targeted marketing they can turn around and share with their friends including direct mail marketing.

Tom Emmerson, VP of Sales and Operations at Premier Advantage Marketing, gives his vantage point on marketing to the Millennial generation in the December 2011 issue of Deliver magazine in the article “Making Sense of the Millennial Generation,” written by Allan Nahajewski. According to the article, the Millennial generation, born between 1985 and 2004, is the largest generation in U.S. history at 100 million strong, and their purchasing power is an impressive $200 billion.

“Millennials are keenly aware and suspicious of digital spamming,” says Emmerson. “When direct mail is used in conjunction with mocial marketing , it drives action, delivers sales and helps marketers get their message seen.” For the sake of business, marketers must know how to reach out and get noticed by this generation. According to Emmerson, the key to driving revenue is found in integration. “Marketers need to be everywhere consumers are, providing them information that will get their brand noticed and considered,” says Emmerson. “Integrating direct mail with alternate marketing media increases the ability to make a sale and drive additional revenue.”

About Premier Advantage Marketing
Premier Advantage Marketing, a division of Budco, leads the way in managing and executing strategic direct mail marketing campaigns. With more than 30 years of experience in direct mail, they have a powerful understanding of the messages that impact consumers. The customer service, production and creative teams of professionals that are Premier Advantage Marketing lead the way in managing and executing successful direct mail marketing campaigns. With dedication to implementation and attention to detail, projects become successes as they move from development to mailbox.

Premier Advantage Marketing clients get the resources of a big corporation with the fast turnaround time and one-on-one attention of a small business. Whether the goal is to sell more products, build stronger relationships, or feature new services, direct mail helps achieve these goals. Learn more about direct mail and marketing strategies at Premier’s direct marketing blog at directmailmarketing101.com.

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Tom Emmerson

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