According to a survey of managers at small and medium-sized businesses, 85% said they would lose sales if they did not have a sign and suffer an average of 34.6% in estimated loss of sales.
Torrance, CA (PRWEB) December 12, 2011
Signtronix, the leading sign company for America’s small businesses, and the U.S. Chamber of Commerce both conducted surveys of small businesses across the United States (independently) and found similar results regarding the value of signage for a business.
In an article in the December 2011 issue of Signs of the Times magazine they detailed a speech given by Harry C. Alford, president and CEO of the National Black Chamber of Commerce and the chair of the Regulatory Affairs Committee of the U.S. Chamber of Commerce. According to Mr. Alford, “According to a survey of managers at small and medium-sized businesses, 85% said they would lose sales if they did not have a sign and suffer an average of 34.6% in estimated loss of sales.”
Signtronix also conducted a survey through 800 of their customers that asked over 12,000 of their customers about how they came to know about the business and purchase from the business. It was a huge 47% of those customers surveyed that said they came in to the business because of the sign they saw out front of the business. Word of Mouth was the 2nd most popular answer to this survey. All other marketing or media sources (like newspaper, radio and TV) were not even close when it came to results in pulling customers into a business.
Mr. Alford continued his talk by discussing the harm that zoning restrictions on signs can have on small businesses and a community overall. Contrary to the belief by many city or county officials who make these zoning decisions having rigorous restrictions on signs can have a backlash effect. Mr. Alford states, “Especially at a time when businesses are struggling to attract customers, these restrictions make no sense. By handcuffing businesses’ ability to communicate, stringent zoning laws designed to foster perfectly cultivated communities can have the opposite, unintended effect of creating closed storefronts and other forms of urban blight.”
To see the full Signtronix article from the Signs of the Times please visit here: http://www.signtronix.com/downloads/pdf/news/December-2011-Signs-of-the-Times-77.pdf
Signtronix has received many letters from their customers over the years and can attest to Mr. Alford’s statement. A great number of these business owners have claimed the Signtronix sign once placed in front of their business has increased their revenues anywhere from 10% to well over 300%. Here is just one example out of thousands that have been sent to us:
Thank you for offering me the chance to buy the sign from Signtronix. It has been a blessing to my business. It really reaches out and get attention. My business has doubled since installing it. Thank you again.
Yours in Christ,
Charles D. Owens, Owner
Owens Budget Furniture
Signtronix (http://www.signtronix.com) is the premiere sign manufacturer for small businesses across the United States. The company was founded in 1959 and has helped hundreds of thousands of small businesses in its 50 year history. Signtronix offers many different sign products from outdoor electric signs, LED messages signs and indoor and window signs to help America’s small businesses get the exposure they need to their passing public and potential customers. Signtronix is proud to be an ESOP (employee stock ownership plan) company which is owned and operated by its employees. If you wish to view Signtronix on Facebook then visit http://www.facebook.com/signtronix or you can join us on Twitter at http://www.twitter.com/signtronix.
To learn more about Signtronix please contact Tom Johnson Jr. at trj2(at)signtronix(dot)com.
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