Dating Affiliate Program Expands Into North American Market

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DatingFactory.com, a private label dating affiliate program, is experiencing high demand for its services in the United States and Canada.

DatingFactory.com - the International private label dating platform and affiliate network.

DatingFactory.com

DatingFactory.com has announced they are experiencing increased demand for their dating affiliate program in the United States and Canada. DatingFactory.com recently earned a top of the year dating affiliate program nomination by YNot and Xbiz. In addition, the company has been a consistent finalist in the best dating software competition held by iDate, the leading dating show organizer in America.

According to Tanya Fathers, CEO of DatingFactory.com, there have been numerous changes amongst the leading companies providing dating affiliate programs for North America. Affiliates are finding it difficult to make returns from larger established general dating sites and smaller providers are struggling to reach critical mass to be meaningful enough for this market. By directing traffic to niches, affiliates maximise their marketing spend and achieve higher conversions. Pooling of the database helps in reaching the membership numbers to make the sites interesting to subscribers.

DatingFactory.com launched its platform in September 2009 with a focus on Europe, but the high quality of the product has led to worldwide recognition. The company has been nominated by major dating and affiliates organisations in North America, including the top of the year dating affiliate program nomination by YNot and Xbiz. In the last few months DatingFactory has launched a number of high profile dating sites for Canada: dating.ca, people.ca, lesbians.ca, as well as increasing traffic in some well-established niches like disableddating.ca, singlechristians.ca, seniordating.ca

Tanya Fathers, CEO of DatingFactory.com says: “Why Canada? This country historically has lots of high profile internet businesses and the high standard of our product and services meets their expectations. Our multilingual platform caters for both English and the French Canadian population. Starting from Canada, our natural expansion for the next year is going to be USA. DatingFactory.com is in a lucky position to be in high demand at the moment and we are increasing our staff and expanding our offices to be able to cover new geographical areas.

“A good portion of our global data base is USA and Canada already, and on-going acquisitions of small to medium dating websites have built up critical mass to be attractive for the affiliates and private label (co-brand) partners, who want to run their own business in North America. People enrolled in our dating affiliate program can promote high converting websites and achieve good returns on marketing spend. Another feature that makes our platform very attractive and way ahead of the competition – is the ability to add 3d party advertising to all the internal pages of the dating websites on our platform with a share of 50 % of revenue from anything that is advertised to the member’s data base with our partners. A nice bonus that means quite a lot when every cent counts and the traffic acquisition costs keep growing.“

DatingFactory.com was established in 2009 and provides private label dating platform to more than 8 000 web businesses worldwide, DatingFactory.com operates in 15 languages, 40 niches, and has a global data base of millions.

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Tetyana Fathers

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