Launches Improved Lending Site

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Updated Site Features New Look and Improved Application Portal

Payday Loan Now is here to help consumers get access to the best payday loans available. announces the launch of its redesigned site aimed at connecting cash-strapped borrowers with its network of vetted payday lenders even faster. The updated site gives consumers of all backgrounds and income levels the opportunity to regain control of their finances by securing a payday loan now.

“ is here to help consumers get access to the best payday loans available,” said company spokesperson Julie Weller. “Our improved site is easier to use and gives site visitors a free, no-obligation opportunity to get pre-approved for a short-term loan in minutes.”

The current economic climate continues to put a chill on consumers nationwide, with increased debt piled on top of a struggling job market. More and more people are in need of financial assistance, and it’s more frequently taking the shape of short-term loans. Despite the clear need for this kind of loan market, traditional lenders continue to adhere to rigid requirements that make it almost impossible for many to get a payday loan today.

Increased lending stringency is hurting both banks and consumers. Hardworking Americans are unable to find the help they need so badly, whether as individual employees or as small business owners. Surveys of the Federal Reserve indicate a reduction in business and personal loan approval in recent times, which has in turn only added to the revenue pinch already felt by the banks. This income reduction for the banks has only served to perpetuate the cycle of banks approving loans only for those who need them the least.

The goal of is to fill the growing market needs of a new consumer base, which is seeking alternatives to black-and-white lending terms. The company’s website connects those in need with paycheck loan companies who are able and willing to provide short-term assistance, even for those with unfavorable credit. Since lenders are aware they are being listed in a referral service, motivations are high to keep interest rates competitively low.

In further contrast to traditional lenders, the online application process at is simple and quick. Borrowers are in control from beginning to end, deciding when and where they choose to apply, in accordance with their own busy schedule instead of the other way around. Personal data is transmitted securely to reputable lenders in the area, providing protection both from predatory lending practices and from the possibility of identity theft.


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Kenny Martinez
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